It appears that Khloe Kardashian is done with her Good American jeans brand, but is it due to bad blood with the co-founder? This has been her pride and joy for a decade and has had many celebrity endorsements. So, what might have gone wrong? Keep reading for more details.
Khloe Kardashian Done With Jeans Business?
The one thing about the KarJenner family is that they are more than just reality stars. They gained success and popularity through their E! series Keeping Up With the Kardashians. Along with that, they had their retail store, DASH, and Smooch. Yet, the siblings became moguls in their own right, and Khloe Kardashian launched her Good American jeans brand. It has featured a Dolly Parton collaboration, along with Cindy Crawford and Irina Shayk as models. As time has gone on, she has launched her own perfume, plus a line of protein popcorns, Khloud.
Unfortunately, it seems that Khloe is no longer invested in her Good American brand. Although she is still an investor in the company, that is about as far as it goes. Currently, she and the company’s co-founder, Emma Grede, are no longer following each other on social media. Allegedly, they co-founded the brand back in 2016, with Emma remaining the CEO, while Khloe is clearly a very prominent and crucial face. However, it appears that they have had somewhat of a falling out, and, per an insider, Khloe has stepped back.
She also has so many new projects that her time and attention are going to them rather than Good American:
“Khloé is still an investor in Good American, but she has focused her time and attention on her newest podcast project and her Khloud line, for which she is hoping to release more new products soon. She is not involved in strategy or operations for Good American but is still an ambassador.“
It was also noted that Khloe Kardashian never promotes her jeans company on her social media anymore. Rather, she has her perfume, popcorn, children, podcast, and Fabletics collaboration.
Who Is Emma?
Now, Emma Grede is not just vital to Khloe Kardashian and Good American. She is also a founding partner and chief product officer of Skims, which is owned by Kim Kardashian. Currently, Kim still follows Emma on social media, who has quite a prestigious career. Emma helped launch Kylie Jenner’s brand, Khy, as well as Kris Jenner’s Safely. She works very hard for what she has, and it is shocking that Khloe has distanced herself from Emma. At the same time, there must be more going on that she does not want fans to see or know about at present.
Do you think that Khloe Kardashian will exit Good American, or is this just a bump in the road? Moreover, is the Hidden Hills, California, reality star dedicated to her other ventures, so her jeans have fallen by the wayside? Let us know your thoughts in the comments below.
Amanda has been a professional freelance writer for over a decade, holding both a BA and an MA. Her passions include animals, iced coffee, gnomes, summer, music, and ‘Vanderpump Rules’.
