The AI-powered design platform Picsart is launching an AI agent marketplace, allowing creators to “hire” AI assistants to help them with specific tasks, like resizing and remixing social content, or editing product photos on Shopify.
With over 130 million worldwide users that skew Gen Z, Picsart is like a more advanced Canva for social media managers and content creators. The company reached unicorn status amid the creator economy boom in 2021, but has remained relevant by continuing to ramp up its AI-powered products to serve the current market.
The timing is good for Picsart to launch such a marketplace, since viral projects like OpenClaw have fueled industry demand for agentic AI chatbots that can carry out requests like a personal assistant.
“Creators have been stuck as the operator of every workflow — the one doing, not deciding,” said Hovhannes Avoyan, Picsart founder and CEO, in a statement. “Our Agents change that relationship — you set direction, the agent builds a plan using real data, you approve, it executes.
Picsart says that it will introduce more specialized agents each week, but to start, creators can work with four different agents: Flair, Resize Pro, Remix, and Swap.
The Flair agent is perhaps the most sophisticated of the bunch, integrating with Shopify to act as an assistant for online store owners. The agent analyzes market trends to make recommendations for how a shop could improve, like suggesting it edit product photos to look more cohesive. In a future update, Flair will be able to run A/B tests and identify underperforming products to proactively offer recommendations for how a creator can improve their sales.
The Resize Pro agent can resize images and videos for the recommended dimensions on various different platforms, but it uses AI to generatively extend the frame if the original media isn’t conducive to a certain size. The AI supposedly will ensure that resized images look like they were composed intentionally and weren’t just cropped haphazardly.
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The Remix agent invites the creator to describe a style, like “vintage film,” “watercolor,” or “cyberpunk” and edit an existing photo library to fit within that theme, while the agent feature allows users to change the backgrounds of photos in bulk.
For an agent like Flair, which is supposed to work behind the scenes asynchronously to analyze store data, it will be especially helpful that users can chat with these agents on WhatsApp or Telegram. Picsart integrates with those apps specifically since their APIs enable businesses to set up AI chatbots; but as more platforms add similar tools, the functionality could broaden.
“As agents extend to messaging apps creators already use, that conversation happens anywhere — at your desk or from the subway,” added Avoyan.
In some cases, AI agents can prove problematic, since any LLM-based software has the potential to hallucinate and could potentially take actions that the creator did not intend. But Picsart allows users to set “autonomy levels” for agents like Flair, which give the option of requiring creator approval before taking any action. These agents should also be less vulnerable to prompt injection attacks than more public facing agents, assuming that Picsart doesn’t roll out agents that interact more directly with customers or the internet at large.
Like many other AI tools, Picsart offers a free plan with just a few AI credits each week, but users can get significantly more capacity when paying for premium subscriptions, which start at about $10 per month when billed annually. To use an AI agent, you’ll probably need a paid plan.
