How Senior Leaders Can Build Their Influence

You have an idea to bring in revenue in the next quarter. The case is solid and you’ve done the homework. But you can’t get your peers on board—and your boss isn’t biting either. The problem isn’t always you. It’s that getting traction at this level requires more than a strong argument. So how do you build momentum? How can you get other senior leaders to act? And what should you do when people push back?