LAS VEGAS — Roblox, a gaming platform popular with kids, will implement increased protections for young users and pay more than $12 million to the state of Nevada in what state Attorney General Aaron Ford on Wednesday called a first-of-its-kind agreement.
“This settlement will create a safer environment for our children online, and I hope that it will serve as a bellwether for how online interactive platforms allow our state’s youth to use their products,” the Democratic attorney general said Wednesday.
Roblox, which is used by nearly half U.S. children under 16, will give $10 million over three years to support programs like the Boys & Girls Club and other nondigital activities, Ford said. It will also fund a law enforcement liaison position to respond to safety concerns about the platform and fund an online safety awareness campaign, Ford said.
The settlement, which was agreed upon in lieu of litigation, includes enhanced protections for minors who use the app, such as requiring age verification for all users and restricting nighttime notifications for minors. The gaming platform faces litigation in other states, including Texas and Kentucky, which allege it fails to protect children.
“Roblox is proud to have worked alongside Attorney General Ford to reach this landmark agreement, which builds on our work to establish a new standard for digital safety,” Roblox Chief Safety Officer Matt Kaufman said in a statement.
Kaufman said the agreement creates a blueprint for how industry and regulators can work together to protect children.
The settlement comes as prosecutors have filed lawsuits against social media companies over the role they play in children’s lives. Last month in California and New Mexico, social media companies like Meta and YouTube were found liable for designing their platforms to hook young users and were ordered to pay over $375 million in penalties.
Ford also has lawsuits pending against Meta, TikTok, Snapchat, YouTube and Kik, alleging the companies failed to implement safety measures for children.
As part of the agreement, Roblox will implement facial age estimation technology to limit younger users’ chats to only those in similar age groups. Adult users and users under 16 will not be allowed to chat unless they are communicating with a trusted friend, Ford said. A trusted friend can be added through a QR code or their phone contacts to ensure the child knows the person outside of the platform, he said. The company will also monitor activity to see if a user lied about their age, he said.
Roblox will create kids accounts for users under ages 16 that blocks access to adult-rated content and provides games vetted for suitability. The agreement also expands parental oversight to users under 16. That oversight was previously available for users under 13.
Donch’e King, supervising criminal investigator at the attorney general’s office, said half a million online predators pursue children at any given moment, often across multiple platforms. The majority of predatory contact occurs through chat rooms and instant messaging, he said. He urged parents to communicate frankly with their children about the platforms they are on and to report concerns to law enforcement.
“Protecting Nevada’s children is not an option; it’s our duty,” King said.
