Khloé, Kim, and Kourtney Kardashian wouldn’t be who they are today without their family reality show, “Keeping Up with the Kardashians.” However, when the opportunity first presented itself, the three veteran reality stars were reluctant to sign on. During a new interview, Khloé opened up about what led them to film the show from 2007 to 2021, revealing it all started with being duped by her mom, Kris Jenner.
Khloé Kardashian Said Her Mom, Kris, ‘Conned’ Her Sisters Into Filming The Family Reality Show
On a recent episode of “The Morgan Stewart Show,” Khloé, 41, recalled what her life was like prior to filming their E! reality series in the early 2000s. During the conversation, the mother of two said that before working on the show, she and her sisters opened a clothing retail store, Dash, in their Los Angeles suburb of Calabasas.
Khloé explained that her mother presented the girls with the idea of filming the show; however, their primary focus was ensuring their store succeeded. After a bit of persuading, though, the three sisters said yes—but not for the reason some may think.
“And how my mom conned us into doing it was, she said, ‘Think of it as a commercial for the store,’” Khloé told PEOPLE. “Because all we wanted to do [was the store].”
Khloé Kardashian Says Dash Had ‘No Employees’ At The Beginning
Dash was a labor of love, Khloé said. “We had no employees. It was just me and Kourt,” she added before revealing they did “everything,” from the cleaning to the taxes to the steaming. “We had not one employee. We didn’t know what the f— we were doing.”
So, how did Dash come to be? Well, according to Khloé, they opened the business as a family venture using a credit card their late father, Robert Kardashian, opened for them years before his death. “When my dad passed away, [Kourtney] had a credit card that was in my dad’s name, but it was her credit card,” she said.
Khloé went on to say that the girls realized the credit card had a $50,000 limit, so they frontloaded the necessities for Dash on the card. “We [didn’t] know a thing about buying, we [didn’t] know a thing about location,” Khloé said.
Dash Closed Its Doors In 2018
As the show grew in popularity, Dash expanded even further, opening locations in Los Angeles, New York City, and Miami Beach. There was even a 2015 spin-off, “Dash Dolls,” which ran for one season on E!.
The girls eventually said goodbye to Dash in 2018, sharing the saddening news online, according to PEOPLE.
“After nearly 12 years, my sisters and I have decided to close the doors of our DASH stores,” Kim wrote. “We opened our first store as a family in 2006 and since then we have made so many lifelong memories. From opening locations in Los Angeles, Miami and New York, to having our Dash Dolls spin-off show, it’s been such a huge part of our lives.”
Kim explained that their growing empires were keeping them from giving their all to Dash. “We’ve been busy running our own brands, as well as being moms and balancing work with our families. We know in our hearts that it’s time to move on,” she continued.
One Dash Employee Was Reportedly Held At Gunpoint
A year before closing its doors, a Dash employee was reportedly held at gunpoint in a frightening experience, according to TMZ.
The outlet reported that a woman walked into the store and pointed a gun at the cashier while ranting about Cuba, saying things like “Free Cuba” and “Stay away from Cuba.”
The alleged gunwoman began knocking things over, but left the store before cops arrived.
Dash Store Was Sued In 2016
In 2016, the Kardashians’ store was sued by a person who claimed the store discriminated against the blind.
The lawsuit, obtained by The Hollywood Reporter, said that Andres Gomez blasted the company for being “inaccessible to the visually impaired.”
The legal documents said the company’s website wasn’t compatible with the software reader he uses to browse the internet.
Gomez argued that the lack of access to the website violates the Americans with Disabilities ACT and the Electronic Communications Privacy Act.
In the suit, Gomez asked the court to require the store to update its website and pay for all fees associated with the legal matter.
