Meta is testing out a premium version of its messaging app, called WhatsApp Plus, that will include several paywalled features. As first spotted by WABetaInfo, Meta is currently rolling out a paid version of WhatsApp, which features mostly cosmetic upgrades. According to the Help Center page, WhatsApp Plus subscribers will get access to premium stickers that can have special effects and the ability to personalize the app’s themes and icons.
Beyond the decorative elements, WhatsApp Plus users can pin up to 20 chats, set a premium ringtone for certain contacts and further customize chat lists with alerts, ringtones and themes. According to WABetaInfo, WhatsApp is exploring more features for its premium plan, but there’s no exact pricing announced yet. Subscription costs currently range from 229 Pakistani Rupees, or less than $1, to €2.49, or around $3, according to WABetaInfo.
Meta isn’t paywalling any of WhatsApp’s basic functions, so the ability to send messages, make voice calls and take advantage of end-to-end encryption remains free. However, the introduction of WhatsApp Plus follows Meta also trialing Instagram Plus, which previewed premium features like Stories that last longer than 24 hours and sending “super hearts.” The prices haven’t been announced for Instagram Plus either, but WABetaInfo reported that Meta may offer one-month trials for any interested users of WhatsApp Plus.
