Oprah Winfrey is making a major power move, just not one she’s putting a price tag on publicly.
The media mogul’s Harpo Entertainment has entered a sweeping multi-year partnership with Amazon, bringing her most iconic content, including the full 25-season archive of “The Oprah Winfrey Show” and “The Oprah Podcast,” under the tech giant’s umbrella.
While the deal signals another major expansion of Oprah’s media empire, both sides are keeping the financial details firmly under wraps.
Winfrey is expanding her media empire with a sweeping new deal, but don’t expect her to reveal what it’s worth.
The media mogul has signed an exclusive multi-year agreement with Amazon that will bring “The Oprah Podcast,” her famed book club, and the full archive of “The Oprah Winfrey Show” to the tech giant’s ecosystem.
At the center of the deal is the move of “The Oprah Podcast” to Wondery, Amazon’s premium podcast network. Beginning in July, Wondery will take over exclusive distribution and ad sales rights for the show in both audio and video formats, while also securing select rights to Winfrey’s broader content slate, per Variety.
Despite the scale of the partnership, neither Harpo Productions nor Amazon has disclosed the financial terms.
Oprah Gushes About The Deal
As Winfrey continues to expand her reach in media, she is doing so leaning fully into the kind of storytelling she says she feels “called” to do.
While Amazon is still weighing how best to roll out the 25-season archive of “The Oprah Winfrey Show,” its immediate focus is on audio, with the company reportedly shifting away from narrative-style podcasts in favor of personality-driven content. That pivot places Winfrey’s voice-led platform front and center as the deal begins to take shape.
“Hosting this podcast allows me to continue the work I feel called to do, opening the door for conversations that matter,” Winfrey said in a statement.
Amazon Exec Weighs In On Oprah Winfrey Deal’s Impact
Over the years, Winfrey has hosted a wide range of high-profile guests on “The Oprah Podcast,” including Serena Williams, Hugh Jackman, Kate Hudson, Mel Robbins, and Leanne Morgan.
Now, Amazon says it plans to take that reach even further.
Speaking about the partnership, Amazon’s VP of Audio, Steve Boom, praised Oprah’s cultural impact while hinting at how the tech giant intends to scale it.
“Oprah Winfrey has built one of the most iconic, timeless brands in the world, spanning television, publishing, and beyond,” Boom said. “Through this collaboration with Harpo Entertainment, we are bringing her voice to more people and expanding how her audiences engage with Oprah in ways only Amazon can deliver.”
Oprah Recalls Painful Red Carpet Fashion Mistake
Winfrey has recalled a painful experience when a heavy dress she wore to a 1986 awards show left her choking in her seat, and with a scar on her neck.
During a recent appearance on “The Late Show with Stephen Colbert,” the media mogul opened up about a painful fashion misstep from 1986. At the time, Winfrey was attending her first major awards show after earning a Best Supporting Actress nomination for her role in “The Color Purple,” directed by Steven Spielberg.
Winfrey revealed she wore a dress with an ornate beaded collar that weighed about 12 pounds, something she quickly regretted once seated.
“When I went back to sit in the chair, it choked me, and I ended up with a scar on my neck. I’m not kidding,” she said, per PEOPLE.
Oprah Winfrey Addresses Viral Paris Fashion Week Moment
Winfrey has also responded to the online backlash over her viral Paris Fashion Week appearance alongside Gayle King, offering a simple explanation for the moment.
The media mogul recently found herself trending after clips of her walking alongside King at Paris Fashion Week sparked mockery online, with some social media users criticizing their pace as they headed to the Chloé runway show.
Speaking in a taping of “The Oprah Podcast,” Winfrey pushed back on the criticism, revealing there was more to the moment than meets the eye.
“I wear glasses, or I wear contacts. Those were not prescription glasses, so I didn’t know where I was walking. I could not see,” she said, adding that the criticism didn’t account for that reality.
