Netflix has rolled out a couple of new ways to increase content discovery on mobile in several markets, including Canada.
First off, the company has refreshed its mobile app with streamlined navigation and a visual, vertical discovery experience. This follows a similar revamp to its TV experience last year.
Updated Netflix home UI on mobile.
Additionally, Netflix has launched Clips, a new vertical video feed on mobile. The idea is to offer a personalized highlight reel of content that removes the need to keep scrolling. In a demonstration, Netflix showed an example of separate accounts seeing different clips from BTS: The Return. The first person saw the concert itself, while the other was shown behind-the-scenes clips from the documentary.
Clips can be accessed from the homepage and via a new top navigation bar. Once there, you’ll be able to browse your curated vertical videos, add titles to My List, and share clips to others via text or social media.
Clips Collections are also in the works.
In the coming months, Netflix says Clips will receive new functionality like the ability to tap to pause and fast forward and rewind. In the future, it also expand Clips to include podcasts, live programming and themed collections based on genres such as comedy, drama, romance, reality TV, and WWE.
Image credit: Netflix
