Bella Hadid marked Ôrebella’s second birthday this week with a long, personal Instagram caption. It felt more like a love letter than a brand post. The message drew over 630,000 likes. It touched on faith, angel numbers, and the quiet work behind building something real.
The supermodel and founder posted the birthday tribute to her brand’s official Instagram account. A two-slide caption opened with a simple “Happy 2nd birthday to my baby.” Slide two went much deeper.
Hadid reflected on the angel number 222. She’s tied that number to Ôrebella since the very beginning. In the caption, she wrote: “Our angel number, 222, has always been a quiet reminder to me… of alignment, of patience, of trust. That even in the uncertainty, there is harmony unfolding. That where I am, where we are, is not by accident.”
In angel number symbolism, 222 represents balance and trust in timing. The number is often associated with patience during uncertain periods. For Hadid, it’s baked into the brand’s identity.
She also got candid about the sheer amount of work behind the scenes. Hadid revealed she’s made approximately 150,000 presentation decks over two years. That figure is hard to wrap your head around. The polished fragrance bottles and dreamy campaign images represent hundreds of hours of pitch meetings, planning, and persuasion.
And she isn’t done. “I have 100 ideas I can’t wait to tell you about,” she wrote, “to excite you about, to keep building this company into something I truly want you to love.”
The caption also made Hadid’s personal standard clear. She told her followers: “Nothing I put out is anything I wouldn’t use myself, and I would never bring anything to you that doesn’t feel 100% perfect in my eyes.”
Not every celebrity brand earns lasting loyalty. Hadid seems aware of that. The message read like someone determined to earn trust rather than just trade on her name.
The post included warm shoutouts to the people behind the scenes. Hadid thanked her Ôrebella team members Alison, Mags, and Ashton by name. She also gave a heartfelt nod to her investors and partners, calling out Joseph as her “perfect agent.” International collaborators got their moment too. They’ve helped put Ôrebella on the global map.
None of it felt like a PR checklist. It came across as genuine gratitude from someone with real relationships on her team.
She wrapped up with real emotion. “This two-year milestone means more to me than I can put into words,” she told her audience in the caption. “It’s proof that with faith, love, and intention, something real can grow through anything.”
Ôrebella launched in 2024 as a fragrance and beauty line rooted in Hadid’s personal aesthetic and wellness values. In two years, it’s built a fanbase across multiple countries. For a celebrity brand, that kind of genuine global reach isn’t guaranteed. It takes a product people actually want to use.
Hadid seems to understand that. Her caption circled back to her audience more than once. “You are the reason I am here,” she wrote. “You are the magic behind all of this.”
The post picked up over 630,000 likes. Her audience clearly feels that connection back.
Two years in, and Bella Hadid says they’re only just beginning. With 100 ideas still waiting in the wings and a community clearly paying attention, that sounds about right.
