Cold plunge resorts have moved from a niche Scandinavian ritual to one of the most sought-after categories in luxury wellness travel. Travelers are booking trips built specifically around freezing-water immersion, sauna circuits and recovery-focused spa programming, and resorts from Iceland to Arizona are designing entire experiences around the practice.
The shift has been fast. Cold plunging — submerging the body in water below 60 degrees Fahrenheit for short periods, often paired with saunas and hot tubs — went mainstream during the pandemic and has kept climbing since. Aesthetic surgeon and cold-plunge advocate Dr. Lubna Khan-Salim told Vogue in 2024 that the practice has long been embedded in Scandinavian wellness culture but has surged globally over the past five years.
“It particularly took hold in lockdown during the global pandemic,” she said. “It was a relatively safe activity for people to do outdoors while social distancing and many people took to social media to share how a cold dip improved their mood and health.”
Why Cold Plunge Resorts Are Booming
The appeal isn’t only aesthetic or social. Studies have linked cold plunging to improved insulin sensitivity, increased dopamine, lower inflammation, increased metabolism and reduced stress and anxiety. That science-meets-ritual combination is exactly what high-end wellness resorts are built to package, and demand has followed. Properties that once offered cold plunges as an add-on are now designing full hydrotherapy circuits around them.
Dr. Marcus Coplin, a naturopathic medical doctor and medical director for The Springs Resort, told Vogue, “Cold water plunging is like an exercise system for the circulatory, hormonal, nervous, and immune system all at once.” He added, “Recently, I’ve seen a major uptick in the amount of people who want to take a cold water plunge as part of their self-directed health and well-being practice.”
What to Expect at a Cold Plunge Resort
Most cold plunge resorts pair freezing-water immersion with contrast therapy — moving between hot saunas, steam rooms and cold tubs in a structured sequence. Some lean into the Nordic tradition with rolling-in-snow rituals and wood-fired saunas. Others build sleek, urban spa circuits with timed stations, harbor views and trained attendants guiding guests through the temperature shifts. The common thread: cold water isn’t a side amenity but the centerpiece of the stay.
The 7 Best Cold Plunge Resorts Around the World
Here are seven destinations that have built their reputations around cold water therapy, from remote Arctic retreats to a desert wellness icon.
1. Deplar Farm — Iceland
Deplar Farm is a remote luxury retreat in northern Iceland’s Fljót Valley on the Troll Peninsula. The converted sheep farm offers outdoor cold plunges, a Viking sauna and seasonal views of the Northern Lights from the water. Guests can also roll in the snow after sauna sessions for the full Nordic-style cold therapy experience.
2. CopenHot — Denmark
CopenHot, located on Refshaleøen in Copenhagen, is considered Denmark’s largest outdoor spa. The experience includes fire-heated hot tubs, panoramic saunas and dedicated cold plunge tubs overlooking Copenhagen Harbor. Cold plunging is often treated as a social activity in Denmark, with winter bathing clubs continuing to grow across the country.
3. Bota Bota — Montreal
Bota Bota, spa-sur-l’eau, is a floating spa anchored in Montreal’s Old Port. The property combines massages and facials with a water circuit made up of saunas, steam baths, cold baths, cold showers and relaxation areas. Its harbor views and structured hydrotherapy circuit make it one of the best-known urban cold plunge destinations in North America.
4. Arctic Bath — Sweden
Arctic Bath is widely considered one of the top cold plunge hotels in the world. The floating eco-luxury retreat features a circular open-air cold bath at its center, where guests plunge directly into the freezing Lule River before warming up in saunas and spa treatments.
5. Krallerhof — Austria
Krallerhof, set in the Austrian Alps, features its ATMOSPHERE wellness space. The property includes a 50-meter infinity pool that extends toward a natural lake, along with cold plunge saunas and other hydrotherapy-focused wellness features.
6. Alyeska Resort — Alaska
Alyeska Resort sits within the Chugach Mountains and offers a 50,000-square-foot Nordic spa. Its wellness circuit includes hot tubs, saunas and dedicated cold plunges designed around traditional hydrotherapy practices.
7. Canyon Ranch — Tucson
Canyon Ranch Tucson is known for its broader holistic wellness programming and includes a dedicated cold plunge pool. It was named the No. 1 Wellness Resort in the Americas by the Michelin Guide 2025. Guests can combine cold water therapy with spa treatments, fitness programs and health-focused experiences centered on recovery and nervous system regulation.
