Kacey Musgraves is catching heat online after fans criticized the lack of inclusive sizing in her new Walmart clothing collaboration. The country star’s newly launched Kacey Lee collection, created in partnership with denim brand Lee, officially dropped Tuesday and features more than 100 pieces ranging from women’s and men’s fashion to swimwear and pet accessories. But despite the affordable price points and Western-inspired aesthetic, the collection quickly sparked backlash after shoppers noticed limited size availability.
Much of the criticism centered around the collection’s sizing, which reportedly tops out at XXL for most tops and size 18 for bottoms. Social media creator and self-described “fat activist” Megan Ixim, who goes by @msgiggles, called out the collaboration in a video shared with her Instagram followers. Ixim said she was disappointed to discover that plus-size shoppers could not purchase most extended sizing in stores, while only select styles appeared available online.
According to listings on Walmart’s website, sizes larger than XXL appear to be primarily limited to portions of the swimwear collection, including select tops, bottoms, and one-piece swimsuits available in 2X and 3X via delivery.
Ixim argued the limited availability felt especially frustrating given Walmart’s established plus-size customer base and dedicated in-store sections. She also pointed to Musgraves’ previous collaboration with Reformation in 2024, which faced similar criticism over limited extended sizing.
Musgraves Responds To Growing Backlash
As criticism surrounding the collection spread online, Musgraves personally stepped into the conversation. Commenting under Ixim’s original video, the singer denied having control over the sizing decisions. “Hiii not in my control at all. Sorry you’re disappointed. Hope this helps!” Musgraves wrote, adding a pink heart emoji.
The response immediately sparked another wave of debate online, with some critics accusing the singer of sounding dismissive. “The way this response could have been respectful, but she went out of her way to make it rude,” one user wrote. “The ‘hope this helps’ is so lacking empathy. What is that comment supposed to help with?” another asked.
Kacey Musgraves Celebrated Collection Launch With Surprise Walmart Stop
Amid the buzz surrounding her new fashion line, Musgraves also hit the road to celebrate the launch in person. On Tuesday night, the Grammy winner surprised fans with an appearance at a Walmart Supercenter in Franklin, Tennessee, where she greeted shoppers and celebrated the debut of her exclusive “Kacey Lee” collection.
Fans who purchased pieces from the collection, along with copies of Musgraves’ new album, “Middle of Nowhere,” had the chance to meet the singer and score autographs during the event. One attendee, Jasmine Gaetano, praised Musgraves’ latest music, explaining that the album resonated with her personally. “I actually am, but I’m a newer fan, so this album that she did really pays homage to Mexican American music, and so I appreciate that, but yeah, I love her music,” Gaetano said.
Musgraves Says ‘Kacey Lee’ Felt Like A Natural Fit
Despite the controversy surrounding sizing, Musgraves has spoken enthusiastically about the inspiration behind the collection and why the partnership felt personal to her. In a release announcing the collaboration, the singer revealed the project held sentimental meaning, beginning with the fact that “Lee” is actually her middle name.
“The idea of this capsule excited me, not only because my middle name is ‘Lee,’ but because it feels very nostalgic,” Musgraves shared. “I grew up wearing Lee and I wear a lot of denim, vintage tees and workwear, so this partnership felt like a natural fit.”
The country star also said she was heavily involved in shaping the designs, looking for ways to weave pieces of her personality and even her songwriting into the collection. “I loved collaborating on the designs and finding ways to incorporate my lyrics and elements of my personality,” she explained.
For Musgraves, the goal was simple: create pieces she would genuinely wear herself. “The goal is always to design pieces I would personally wear, and I know y’all will love it as much as I do,” she said.
Kacey Musgraves Is Also Entering A New Music Era
The launch of Kacey Lee comes during a busy moment for Musgraves professionally. The collection arrived alongside the release of her newest album, “Middle of Nowhere,” which dropped on May 1 and marks the seventh studio album of her career.
Musgraves also recently announced a supporting U.S. tour, which is set to kick off on August 20 in Chicago before wrapping on October 27 in Seattle.
