Coinciding with an exciting and informative lineup of panel discussions and masterclasses, the TravelPress Live! show floor on June 17th is shaping up to be a highlight of the inaugural festival-style event.
“TravelPress Live! is fundamentally different from a traditional trade show. Rather than rows of static booths and passive product displays, the show floor is designed as an immersive, high-energy fan and brand experience where attendees actively participate, interact, and engage,” shares Wendy McClung, Executive Vice President of Baxter Media. “This will not feel like a conventional expo floor with generic signage and sales tables. Instead, the environment is built around large-scale activations, live entertainment, social moments, and memorable experiences that drive excitement, foot traffic, and shareable content, for example, Portugal’s World Cup viewing area, Collette’s perfume bar, Spain’s culinary delights, Ireland’s golf simulator. And there’s so much more!”
Featuring destination showcases, supplier activations, networking lounges, and curated experiences, nearly 50 exhibitors and sponsors are set to take part in the showcase. Baxter Media’s luxury travel publication, OFFSHORE, will also be present with a summer activation featuring Muskoka chairs, a fire pit and a fan favourite: s’mores.
Participants can look forward to a taste of the north with Air North, featuring a coffee bar set in the great outdoors; experiencing the good life in Spain as five top chefs from different regions will offer food and wine samples; get in the soccer spirit and cheer on Portugal at Tourism Portugal’s interactive watch party, and so much more.
“The activations are designed to be more than just entertaining moments – they’re intentional conversation starters that create deeper, more memorable engagement between travel advisors and participating brands or tour operators,” adds McClung. “The goal is not simply to attract attention with something visually interesting; it’s to connect the experience directly back to the brand story, destination, or product offering in a way that feels authentic and memorable.”
Don’t miss your chance to be a part of this innovative experience and engage with river and cruise lines, airlines, tourism boards and tour operators.
