This article is part of our 30th anniversary series, celebrating the young Futurpreneur-supported entrepreneurs shaping Canada’s economic future, as well as the mentors and partners who have supported them since 1996.
When a family business closes its doors, the story often ends there. For Michael Tourand, it was a starting point.
In August 2024, the workwear store the Tourand family had operated in Saskatchewan since 1982 shut down, leaving a gap in both the market and the community. Faced with the choice to move on or move forward, Michael and his brother chose the harder path: start over. Today, Michael is the owner of Moose Mountain Workwear in Carlyle, Saskatchewan, a new venture rooted in his family’s legacy but designed for today’s workforce.
Carrying forward a legacy on his own terms
Having grown up with the business, Michael understood the industry and the people it serves. But stepping into ownership meant rethinking what the business could be. He set out to modernize his offering, bringing in updated technology, stronger systems and a renewed focus on community.
“It was about taking that 40-year legacy and bringing in new technology, stronger corporate services and a deeper commitment to our community,” he says.
While the vision was clear, securing financing was not. Most traditional lenders viewed the business as a continuation rather than a new venture, making it difficult for Michael to access the support he needed to launch.
Finding the right partner
Michael’s turning point came when he connected with Futurpreneur. Where traditional banks saw a complicated history, Futurpreneur saw potential: an experienced entrepreneur, a clear market need and a strong plan for growth.
Through the Indigenous Entrepreneur Startup Program, Michael secured flexible, equity-free financing to open and stock his store. More importantly, he gained a partner who understood the realities of Indigenous entrepreneurship.
Learning to lead
While Michael brought more than 20 years of industry experience, running a business was a different skill set. Through Futurpreneur, he was paired with mentor Jerome Voss, who helped him navigate the shift from employee to owner.
“I can’t say enough about the mentorship program,” Michael says. “It pushed me to think differently and really understand the financial side of the business.” From payroll to bookkeeping to long-term planning, mentorship gave Michael both the tools and the confidence to lead. It also provided something less tangible but equally valuable: a trusted second opinion.
Having an experienced professional to bounce ideas off allowed him to move forward with confidence, knowing he had a solid grasp of the numbers as well as the customers.
A strong first year by every measure
In a sector where many businesses struggle to make it through their first year, Moose Mountain Workwear turned a profit. But for Michael, success goes beyond the balance sheet.
Community reinvestment – In its first year, the business gave back more than $10,000 in cash and products. As a volunteer firefighter for thirteen years, Michael sees this as an investment in the community and the place where his son will grow up.
Inclusive partnerships – As a Métis-owned business, Moose Mountain Workwear partners with White Bear First Nations, supplying safety gear for construction and housing projects.
Service that stands out – Michael’s approach is simple: show up for customers when they need you most. Whether it’s opening the shop on a Sunday afternoon or hand-delivering orders to corporate clients, his people-first approach has built strong customer loyalty.
Beyond retail, Moose Mountain Workwear serves as a safety hub for workers in oil, gas and agriculture; industries where the right equipment matters. The store focuses on specialized gear, including fire-resistant clothing, high-visibility apparel and fall protection, helping workers stay safe on the job. With demand growing, Michael is already looking to expand, particularly in nearby communities like Weyburn and Estevan.
“Fortune favours the brave”
Michael’s advice to aspiring entrepreneurs, especially those in Indigenous communities, is straightforward: “Fortune favours the brave. So, be brave.”
He acknowledges the uncertainty that comes with starting a business but emphasizes the importance of taking the first step: “It’s okay to be nervous and ask for help, but it’s not okay to not try.” Michael believes small businesses that put people first will always have a place, even as industries evolve. His journey from working in a family business to building one of his own is a reminder that our backgrounds and our identities are our greatest strengths. By combining his Métis heritage with a forward-looking approach, he is building a future that is both rooted in community and built for the future.
Ready to start your own journey?
At Futurpreneur, we believe that young entrepreneurs like Michael are the heartbeat of the Canadian economy. Whether you’re looking to start a business from scratch, buy an existing one or grow your side-hustle into a full-time career, we’re here to support you.
