LE SSERAFIM dropped the official visualizer for “BOOMPALA (feat. GURU RANDHAWA)” on Friday, June 6, linking the HYBE-backed girl group with Indian musician Guru Randhawa in a cross-cultural collaboration.
The group posted the announcement on their official Instagram account Friday. The post drew over 112,000 likes on the day.
LE SSERAFIM debuted under Source Music, a HYBE sub-label, in May 2022. The five-member group includes Kim Chaewon, Sakura, Huh Yunjin, Kazuha, and Hong Eunchae. They put out their debut mini-album “FEARLESS” that same month, followed by “ANTIFRAGILE” later in 2022. Both releases established the group’s high-energy, performance-forward identity. Global attention came quickly. Their 2023 release “UNFORGIVEN” continued to build that international momentum. The group has since appeared at major international events and built a following across East Asia, Southeast Asia, and Western markets.
Guru Randhawa is one of India’s most-streamed pop artists. He built his career in Punjabi-language music and broke into mainstream Bollywood territory with tracks like “High Rated Gabru” and “Lahore.” Both songs found large audiences across South Asia and among diaspora communities worldwide. He’s pushed his international profile further through collaborations, including “Slowly Slowly” with American rapper Pitbull in 2019. His music draws on Punjabi folk tradition and layers it with contemporary commercial pop production.
For Randhawa, a collaboration with a K-pop act of LE SSERAFIM’s standing is a significant step in his international ambitions. His existing audience is largely concentrated in South Asia and the Indian diaspora. “BOOMPALA” connects him directly to LE SSERAFIM’s global fanbase.
The pairing is an unusual one. K-pop and Punjabi pop operate in distinct sonic worlds, with separate rhythmic traditions and largely non-overlapping audiences. For most listeners on either side, encountering the other genre through a collaborative track is a different kind of entry point than discovering a solo album. A collab at this profile level requires both artists to find common ground for those unfamiliar with each other’s catalog.
Major K-pop labels have paid growing attention to South Asian markets in recent years. India has one of the world’s largest and youngest music-consuming populations. K-pop’s streaming presence there has grown steadily. Acts have made targeted moves into that space through touring, streaming campaigns, and direct artist collaborations. Guru Randhawa carries mainstream credibility with Hindi-language and Punjabi-language audiences alike.
“BOOMPALA” arrived as a visualizer rather than a full music video. That’s a common rollout format in K-pop. Animated or motion-based clips accompany a single release in place of a cinematic shoot. It gives a track a visual component and gets it onto streaming and social platforms quickly. No full music video has been announced at the time of publication.
