Lizzo isn’t holding back. In a new video, the “Truth Hurts” singer slammed the popular social media platform, TikTok, calling the company a “hater” for failing to promote her new album, “B-TCH.” The project was released just days ago and features the lead singles, “Don’t Make Me Love U” and “B-TCH.” However, the Detroit native’s new music doesn’t seem to be making the impact she was hoping for. And this isn’t the first time Lizzo has voiced her frustrations about the rollout of her fifth studio album. Earlier this year, she blasted her music label, Atlantic Records, claiming the music leader has failed to put any effort into promoting her new batch of songs.
@lizzo LET ME BE GREAT 🤪 MY ALBUM OUT NOW 💿 link in bio
In a TikTok shared less than 24 hours ago, Lizzo was seen jumping for joy at the release of her new album. But the excitement she had quickly faded as she blasted the social media platform, accusing it of sabotaging her record sales.
“My album is out today, and TikTok continues to be a hater,” she said, claiming that when she posts about the project on her private page, it’s suddenly “ineligible for recommendation.” According to Lizzo, when she posts random clips of herself having fun, TikTok allegedly pushes them out to the algorithm. But when she posts about her album, it’s the reverse.
Lizzo went on to say that she’s seen many videos far worse than the ones she posts that get recommended to others. “And when I want to promote my album, you don’t want to recommend it to my fans?” she asked. “Well, honey, I’m on my main page to let y’all know that my album is out TODAY. Go run it up. To all of the 26 million people who love me, go get my album; it’s out today. Woo!”
According to a previous report from The Blast, Lizzo recently faced some online mockery after she shared another TikTok of herself illuminating a billboard with information about her album on a busy street.
Commenters poked fun at the “About D-mn Time” singer, calling the album a flop and pointing to low streaming numbers on different platforms, including YouTube.
“Such a big poster for 5 sales,” one user wrote, while another posted, “I feel bad, but not bad enough to stream.”
The reaction to her TikTok above was much of the same, with one person posting, “You should’ve changed the name and the album cover. From the start, it’s not iconic. It’s a mess. But love you, though. X.”
Lizzo Has Been Candid About Feeling Like People Were Sabotaging Her New Music
Weeks before the release of “B-TCH,” Lizzo got candid with her followers about the lack of promo her new record was receiving. Sticking to tradition, Lizzo took to TikTok and urged her followers to support the music so it wouldn’t “flop.”
While she was there, she replied to a fan who asked why she wasn’t using higher-quality materials to promote her project. “Baby, I’m asking the same question because I definitely approved the billboards in the marketing meetings. I definitely approved ads, but crickets,” she said.
According to Lizzo, 38, she was “crashing out” on her record label, Atlantic, saying the company wasn’t putting any “marketing money toward my ideas.”
Lizzy Hints That There Will Be More Promo Coming In A New Social Media Post
A day ago, Lizzo posted on X, formerly known as Twitter, and opened up even more about her latest project.
“I never been a stream queen… but i ALWAYS been a HITMAKER,” she wrote. “LIZBIANS RUN THEM SONGS UP TODAYYYY.”
She added, “THE PROMO IS JUST GETTING STARTED.”
Her Latest Album Is ‘Reclaiming’ Who She Is
Speaking with USA Today about her fifth studio album, Lizzo said the music is about “reclaiming” who she is rather than redefining it.
“I don’t think I have to redefine myself. I think this is about reclaiming who I am,” she said. “A lot of my identity has been manipulated by people outside of me, so this album is me taking that back − showing the Lizzo everybody knows and loves, letting her tell her side of the story and just letting her play again.”
