LOS ANGELES — In many World Cup host cities, competing teams also find themselves jostling for soft-power supremacy around their matches. But before its first match tomorrow in Los Angeles, New Zealand has had the diplomatic landscape all to itself.
New Zealand is scheduled to face Iran, which has not had formal diplomatic relations with the United States since 1980. Even as President Donald Trump claims an end to the countries’ monthslong war is at hand, Iran will be competing in the World Cup under severe travel restrictions. The team has been forced from its original Tucson training camp to Tijuana, and is being forced to effectively commute to its matches in the U.S. without a full government delegation.
That has left New Zealand alone in pressing its off-field agenda in Los Angeles. On Sunday evening, New Zealand consul-general Katja Ackerley opened her Brentwood mansion to a “New Zealand on the World Stage” networking reception sponsored by the government agencies overseeing the country’s trade, sport and foreign-investment portfolios.
“It’s all about soft power, it’s all about person-to-person,” said Peter Miskimmin, the government’s head of sports diplomacy. “We are building relations through sport rather than bringing up arms against one another.”
The country’s Los Angeles diplomatic outpost typically focuses on promoting exports of wine and lamb, expediting visas for Hollywood personnel traveling for location shoots and addressing the perpetual crisis of “Kiwis losing their passports in Las Vegas,” as one previous inhabitant of the office put it.
A delegation of New Zealand officials was preparing for their first World Cup appearance since 2010 uncertain whether any of their opposite numbers from Iran would attend, and how that might affect the standard match-day pageantry.
“This is our first World Cup in 16 years so we can’t tell what’s different,” said James Wear, a general manager of the New Zealand Football Association. “We don’t have anything to compare.”
