Erin Andrews posted a sporty chic look on Instagram on Thursday, tagging Target as the place to find it.
The caption was brief: “It’s giving sporty chic” with a fire-heart emoji, followed by a tag for Target. Andrews kept things short and let the look do the talking.
The Fox Sports sideline reporter has spent more than two decades covering major sporting events. Super Bowl broadcasts, World Series games, NFL playoff coverage – over time, those high-visibility appearances have made her into a style figure as much as a sports reporter. Her outfits get noticed. Her followers pay attention.
That gives Thursday’s post a little more traction than it might have coming from someone with no obvious connection to athletic culture. Andrews has spent her career in sports, and the sporty chic aesthetic fits how she’s always shown up on television. There’s a natural coherence to it.
The overlap of sports culture and fashion has been gaining real mainstream visibility. Athletes and sports media figures have been turning up at major cultural events – fashion weeks, high-profile galas – with regularity in recent years. The audience for that crossover has grown, and Andrews is positioned squarely within it.
Sporty chic itself has been a consistent presence in style coverage throughout 2026. The aesthetic sits at the crossover between athletic and elevated – comfortable silhouettes with details that read as intentional rather than accidental. It’s been showing up in street style photography, in celebrity wardrobes at formal events, and across a range of red carpet looks this year.
Target makes sense as the destination here. It’s not a luxury brand, and that’s the point. Celebrity style endorsements work best for products that are actually within reach for most viewers. Pointing an audience toward Target sends a clear message: this is shoppable, not just something to screenshot and admire.
Andrews started as a regional sports journalist and built her way up to ESPN, then Fox Sports. She became one of the network’s most visible NFL reporters. Her run on Dancing with the Stars – first as a competitor, then as a co-host – expanded her reach well beyond sports and put her in a prime-time entertainment context. The fashion attention she’s accumulated followed naturally from that broader visibility.
Thursday’s post may be part of a formal arrangement with Target, or it may simply be a personal recommendation. Andrews hasn’t said either way. The casual, emoji-forward caption reads more like the latter. Either way, the look is available at Target now, and for anyone tuned into Andrews’ style instincts, it’s a pretty accessible entry point.
