Lizzo announced on Instagram Tuesday that her Yitty activewear brand is running its biggest sale ever as part of Amazon Prime Day 2026. The deal runs through Friday, June 27, and she’s calling it the most affordable pricing Yitty has ever offered.
Her caption was short and to the point. On her Instagram, Lizzo wrote “PRIME DAY IS HERE! Until Friday, get your @yitty active the most affordable it’s ever been!” No lengthy pitch needed. She knows her audience, and the news speaks for itself.
For anyone who’s had Yitty sitting in their online cart for months, this is the moment.
Yitty launched in 2022 as a partnership between Lizzo and Fabletics. The brand covers activewear, shapewear, and loungewear. It put inclusive sizing at the center of everything from day one. Lizzo had been vocal for years about how hard it was to find workout clothes that actually fit and looked great across a wide range of sizes. Yitty was built to fix that.
The line has grown steadily since launch. It leans toward colorful, bold designs – the kind of pieces that actually make you want to work out, not just look the part. Styles have expanded seasonally, and the brand has stayed consistent with its original message. For shoppers who’ve always felt like activewear brands treated sizes above a medium as an afterthought, Yitty hits differently.
Participating in Prime Day is a smart play. Amazon Prime Day has evolved into one of the biggest retail events on the calendar, with millions of people logging on specifically to find deals. For a brand that’s still building its name beyond Lizzo’s core fanbase, that reach is enormous. It can introduce Yitty to shoppers who wouldn’t have found it through regular channels.
Celebrity-founded activewear brands don’t always stick around. Plenty of them launch with a big rollout and fade out within a year or two. Yitty has managed to stay in the conversation, and a lot of that comes down to Lizzo actually wearing and promoting the brand herself. The inclusivity message isn’t decorative. The brand consistently earns strong reviews from customers across a wide size range, and that word-of-mouth has kept it relevant.
For the everyday activewear shopper, record-low prices on a brand with a real following is worth paying attention to. Yitty pieces typically sit on the higher end of the mid-range price point. Getting them at their lowest-ever price during Prime Day is a solid deal for anyone who’s been curious but kept putting it off.
The sale wraps up Friday night. That leaves a few days to browse the full Yitty lineup and grab something before prices go back up.
Lizzo has been one of the more hands-on celebrity brand founders in recent memory. The Prime Day tie-in feels like a natural next step as Yitty pushes toward becoming a bigger name in the activewear space.
