Navigating the Business Risks of Changing Pro-America Sentiment

In 2010, Mark Andol opened a retail shop in Elma, New York, with a strict rule: If a product wasn’t made in the United States, it didn’t go on the shelves. Even the hangers and packaging glue had to be American-made. For Andol, “Made in USA” meant more than a label; it was a moral imperative—a response to the factory closures and offshoring he believed had hollowed out his community. His store used slogans like “China is a long drive to work!” and “For Country, Soldier, American worker, and Our Children of Tomorrow.”