Kim Kardashian announced the Kimokawii tour on Instagram Wednesday, tagging daughter North West and collaborator Molly Santana in a caption that gave almost nothing away.
The post read: “Kimokawii tour🩷🩵🖤 Ticket link on my story @northwest @mollysantana.” Tickets went live through a link in her story. Instagram stories disappear after 24 hours, so the window to grab them was short.
The name “Kimokawii” is already generating plenty of excitement. It blends Kim’s name with “kawaii,” the Japanese word for cute. That’s a genuinely playful direction for someone who has spent years building serious business ventures, from SKIMS to her beauty line. This feels like a lighter, more colorful chapter for Kim.
North West’s tag has people especially excited. North turns 13 this year. She’s been quietly building her own creative identity, with real interest in music and visual art. Her name attached to the Kimokawii tour suggests she’s a genuine creative partner here, not just a cameo. A mother-daughter project at this scale would be a first for the family.
Molly Santana’s tag is drawing curiosity too. Santana appears to be a key creative force behind the project. Getting a direct shoutout in the caption alongside North is meaningful. That’s not a throwaway credit.
Kim first became a household name through Keeping Up with the Kardashians. The series ran for 20 seasons on E! The family later moved to The Kardashians on Hulu. Over the years, Kim built one of the most recognized business portfolios in celebrity history. SKIMS became a billion-dollar name in shapewear. Her beauty ventures attracted serious attention too. A tour is a completely different kind of move. It puts her in front of audiences in a way no product launch can.
Putting the ticket link in her story rather than the caption was a smart choice. Stories vanish after 24 hours. Anyone who wanted in had to act fast. That kind of urgency is hard to create any other way.
The aesthetic feels very intentional. The post used pink, blue, and black hearts. That color palette and the kawaii spirit of the name already suggest a specific creative vision. The format hasn’t been confirmed yet. It could be a music event, a live show, or something entirely new. Either way, there’s clearly a direction here worth following.
No tour dates have been announced. Venues and cities haven’t been revealed either. The reveal gave almost nothing away, and that seems to be by design. The curiosity it’s building is real.
People who missed the story link will want to keep a close eye on Kim’s Instagram. Based on Wednesday’s announcement, the next update is going to move fast.
