Lalisa Manobal revealed a new brand partnership this week, teaming up with Thai oral care label Dentiste. The announcement drew over 2.6 million Instagram likes.
The caption was brief: “#dentiste on the go,” paired with the dedicated campaign tag #dentistexlisa. That hashtag confirms a formal partnership between the BLACKPINK star and the Bangkok-based premium dental brand. Product details haven’t been released publicly yet.
The pairing has a natural fit. Lisa was born in Buriram, Thailand, and has spoken fondly of her home country throughout her career. Dentiste carries its own strong regional identity. The brand has been part of the Thai market for decades and is especially well-known in duty-free retail across Asia. Its nighttime toothpaste has earned a cult following among beauty enthusiasts in the region. The “on the go” phrasing in Lisa’s caption aligns neatly with that travel-retail presence.
BLACKPINK is one of the best-selling girl groups in music history, and Lisa has been one of its most globally recognized faces. She stepped into solo work and signed with RCA Records. Her solo releases have felt distinctly personal. Along the way, she’s attracted brand partnerships from fashion houses to beauty labels. Dentiste sits a little differently in that lineup – not a global giant, but a well-loved regional name with a strong identity and deep roots in Southeast Asian markets.
Her broader portfolio gives a sense of the range she covers. Lisa has served as a global ambassador for Celine and has partnered with Bvlgari, among others. Adding a Thai oral care brand to that mix brings a more personal layer.
Lisa’s pull on social media is considerable. She’s one of the most-followed individuals on Instagram globally. For Dentiste, this partnership brings international visibility. It’s the kind of reach the brand couldn’t easily build on its own.
The personal dimension matters here. Lisa is Thai, and Dentiste is a Thai brand with deep cultural roots. There’s something genuine about a homegrown star putting a homegrown label in front of a global audience. Thailand’s beauty and wellness brands have been finding new international audiences over the past few years. K-beauty helped open the door for broader Asian beauty interest, and Thai brands have benefited from that. A Lisa endorsement could push Dentiste considerably further along.
Lisa has worked with major names across fashion and beauty. Dentiste is a different kind of name – well-regarded in Asian beauty circles but without wide international recognition yet. That recognition gap could close with her involvement.
The full lineup for #dentistexlisa hasn’t been announced. Packaging and products are still to come. Lisa tends to bring a careful visual sensibility to her public work. The fuller reveal will likely be worth the wait.
For now, 2.6 million likes is a very good opening.
