Kylie Jenner announced on Instagram this week that a second KHY x Frankie’s Bikinis collection is on the way. The drop is set for July 14, exclusively at khy.com.
The post was addressed to Frankie’s Bikinis founder Francesca Aiello. Jenner didn’t hold back on the excitement, calling the new collection “somehow even dreamier this time” and saying she’s “so excited to finally share” it. That kind of genuine enthusiasm from the person who helped build the collection is a good sign.
This is the second collab between KHY and Frankie’s Bikinis. The first collection landed well with people looking for swimwear that felt genuinely wearable – polished but not precious. The kind of stuff you’d actually throw in a bag for a weekend trip. Round two sounds like it’s stepping things up, and the mid-July timing couldn’t be better.
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KHY is Jenner’s fashion label. The brand focuses on clean, versatile pieces at a price point that feels more real-life than red carpet. It’s stylish without being intimidating. Pairing with Frankie’s Bikinis was a natural fit. Aiello had been building that brand since 2012.
Jenner built Kylie Cosmetics into a major business through smart product timing and direct engagement with her audience. KHY is applying a similar approach to fashion. The Frankie’s Bikinis collab gives the label real design credibility in swimwear, a category outside its everyday clothing focus.
Aiello built Frankie’s into something people genuinely trust. The brand became known for flattering cuts and designs that hold up through actual beach days, not just editorial shoots. It’s not trying to be the most avant-garde thing on the rack. It’s about making you look good. That’s been enough to keep people coming back for over a decade.
Not every celebrity collaboration makes it to a second round. In fashion especially, one-and-done collabs are common. A follow-up this quickly after the first suggests both sides were genuinely happy with what they built together. The combination of KHY’s clean aesthetic and Frankie’s design expertise clearly works.
The announcement was brief. Jenner’s caption tagged Aiello, dropped July 14 as the launch date, and hinted that round two tops round one. No styling previews have been released. Everything gets revealed at launch.
“Dreamier” is doing a lot of work in that caption, and it’s hard not to wonder what that looks like in practice. Softer colors? More romantic cuts? More coverage options? The first collection leaned clean and sharp. A softer direction for late summer would be a welcome change.
KHY collections tend to move fast. A Frankie’s Bikinis collab with this much momentum behind it will probably go even faster. Anyone refreshing their swimwear situation before a late-summer trip should put the date in their calendar. July 14, khy.com.
