LE SSERAFIM (@le_sserafim) announced on Instagram Saturday that the full performance video for “BOOMPALA” is now available on Amazon Music. The group kept the caption brief, writing “1, 2, 3, bye-bye!” The post drew more than 300,000 likes.
The five-member K-pop group is one of HYBE’s flagship acts, signed to Source Music. HYBE has been building streaming partnerships with Western platforms over the past few years, and LE SSERAFIM has been part of that expansion. Getting the full “BOOMPALA” performance video onto Amazon Music is another step in that direction. It puts the group’s work in front of listeners who may not track K-pop-specific channels.
“BOOMPALA” has been one of the group’s bigger moments in 2026. The track is high-energy and leans into the confident, kinetic sound LE SSERAFIM has built its identity around. Hearing it is one thing. Watching the full performance is a different experience. It shows the choreography and stage production in full.
Full performance videos matter a lot for K-pop groups. Choreography is as much a calling card as the music itself, and a short clip doesn’t capture the same thing as a performance seen from start to finish. Stage formations, transitions, and expressions that get cut from shorter edits all come through in a full-length video. Making “BOOMPALA” available in full on Amazon Music gives the group’s stage work the room it needs.
The caption was short and upbeat, a cheerful send-off that matched the song’s energy. It fits the track’s tone and doesn’t overstay its welcome. Saturday’s Instagram post kept it simple. The group let the performance serve as the announcement and didn’t try to frame it further.
Amazon Music has reportedly been building up its K-pop catalog, and the HYBE partnership has been central to that effort. Adding a full LE SSERAFIM performance to the platform keeps that momentum going. For listeners new to K-pop, a full performance video on a familiar platform is a more inviting entry point.
LE SSERAFIM debuted in May 2022 and has built a growing global following over the four years since. The current lineup is Sakura, Chaewon, Yunjin, Kazuha, and Eunchae. The group has worked steadily across that stretch and built a presence in North America, Europe, and Southeast Asia.
The full performance is live now on Amazon Music, timed to push “BOOMPALA” at the right moment in its current cycle. The rollout is direct and unfussy.
