Bernard Arnault, founder and chief executive officer of LVMH Moet Hennessy Louis Vuitton SE, this week hit out at a six-part series in French newspaper Le Monde that included allegations of tensions within his family. While his rebuttal post on X is entertaining — he touches on suggestions that the Arnaults are “the last royal family of France,” and visitors having to remove Hermes ties — his missive isn’t the right way for Europe’s richest person to address what is becoming a flashpoint for investors: which family member will succeed the 77-year-old at the helm of his luxury empire.
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