Air Canada Vacations is launching the Prestige Partner Program — a new, annual recognition initiative designed to celebrate travel partners who demonstrate outstanding performance, loyalty, engagement, and commitment to the Air Canada Vacations brand.
The Prestige Partner Program was created to recognize top-performing national partners, reflecting the vital role these partners play in Air Canada Vacations’ success across Canada. As the company continues to grow, the Prestige Partner Program reinforces its commitment to recognizing and rewarding excellence within its travel partner network.
Partners are evaluated annually through a comprehensive scoring model that considers sales performance, year-over-year growth, product diversification, marketing support, engagement, and partnership. Based on their results, qualifying partners earn one of three distinctions: Trailblazer, Navigator, or Explorer.
Elish Tait, National Accounts Manager, Air Canada Vacations, explained that: “Our partners have played a critical role in helping Air Canada Vacations become the trusted brand it is today.”
Tait continued: “The Prestige Partner Program was created to recognize those who continually invest in our success, support our products, and grow their business alongside ours. More than an award, it is an ongoing commitment to celebrating excellence and strengthening the partnerships that move our industry forward.”
Each designation offers a tailored package of benefits that may include enhanced recognition, exclusive support, marketing opportunities, rewards, and other advantages that acknowledge and celebrate partner achievements.
However, what makes the Prestige Partner Program unique is that recognition extends beyond the partner organization itself. Advisors within qualifying networks will be able to showcase their agency’s designation through exclusive branding and recognition materials, highlighting their expertise and commitment to Air Canada Vacations.
Erminia Gallina, Director of Sales, Air Canada Vacations, said that: “What makes this program especially exciting is that the recognition doesn’t stop at the head office level. We wanted to create something advisors could proudly embrace as well. By enabling partners and travel advisors to showcase their designation, we’re recognizing achievement while helping them demonstrate their commitment to Air Canada Vacations to clients, colleagues, and peers.”
Air Canada Vacations will begin celebrating its inaugural Prestige Partners in the coming weeks and will also share qualification criteria for the following year, reinforcing the program’s long-term role as a cornerstone of partner recognition.
The Prestige Partner Program establishes a new benchmark for partnership recognition, underscoring Air Canada Vacations’ commitment to rewarding loyalty, celebrating excellence, and building lasting relationships across the travel trade.
