For many travel advisors, few perks rival the experience of a great FAM. Beyond the obvious appeal of exploring new destinations, the best FAMs offer something far more valuable: firsthand knowledge that advisors can bring back to their clients.
But not all FAM trips are created equal.
A well-designed FAM goes beyond ticking off tourist highlights. It gives advisors a real sense of the destination and the products they’ll be selling. That can mean spending meaningful time in key properties, experiencing local excursions, meeting hotel staff and suppliers, and learning what truly sets a destination apart.
Advisors often say the most memorable trips strike a balance between structured learning and authentic, on-the-ground experiences.
The best trips build in time to absorb the experience — whether that’s enjoying a meal at a signature restaurant, exploring a neighbourhood, or simply seeing how a resort operates throughout the day.
Strong hosts also make a difference. Knowledgeable tourism board representatives, hoteliers, and guides who share insider insights help advisors connect the dots between a destination’s story and the clients who will love it.
And of course, every advisor has that one trip that stands out — the one where the destination clicked, the learning felt meaningful, and the memories still shape how they sell travel today.
That’s why the Agents’ Choice Readership Survey is asking: What was your favourite FAM trip, and why?
And just as importantly, how do you think FAM trips could be improved?
Your insights help highlight what works, what doesn’t, and how the industry can make these valuable experiences even better for travel advisors.
So, while you’re casting your vote in the Agents’ Choice Readership Survey for your favourite suppliers in 48 categories, you are also invited to share your thoughts on this and other agent-specific questions.
Voting closes in April. Don’t miss your chance to have your say.
Vote today!
https://baxtermedia.surveysparrow.com/s/agents-choice-awards-2026/tt-QGVVb
The survey results will be revealed at the Agents’ Choice Awards Presentation & Gala on June 18 at The Carlu in Toronto.
As a perfect lead-in to the Gala, attend TravelPress Live! on June 16-17 at Evergreen Brick Works in Toronto. Find out more at travelpresslive.com.
For sponsorship opportunities at both events, contact [email protected].
