“MacBook Neo” appears to be the name of Apple’s long-rumored cheap MacBook, based on a regulatory posting on Apple’s website, MacRumors reports. The gaffe was quickly removed from Apple’s site (pour one out for the poor soul who posted it). Previous rumors didn’t attach a name to the low-cost MacBook — I figured Apple would just revive the clean and simple “MacBook” branding. The name MacBook Neo sounds like something we’d see from ASUS or Acer, it’s just trying a bit too hard to seem cool.
To recap, Apple is expected to unveil its first low-cost MacBook laptop tomorrow (and personally, I think it has a good shot at peeling away disgruntled Windows users). It’s rumored to be powered by one of the company’s A-series mobile chips, instead of the M-series hardware in its laptops and desktops so far. Apple reportedly isn’t skimping on the case — it’s expected to be all metal, except with plenty more colors than the company’s existing lineup. In many ways, the MacBook Neo sounds like a revival of Apple’s cute and colorful iBook laptops, except for far less money than those machines, with no handle for toting around.
Apple kicked off its week of spring announcements with the iPhone 17e and iPad Air M4 yesterday, both of which are relatively modest upgrades. (Still, it’s nice to have MagSafe on the iPhone 17e.) This morning, Apple unveiled the MacBook Air M5 and MacBook Pro M5 Pro/Max systems, both of which are slightly more expensive than the previous models. We also got a new addition to Apple’s monitor lineup with the 5K MiniLED Studio Display XDR. Along with the MacBook Neo, we may also see an upgraded Mac Studio desktop announced tomorrow.
