Author: Haley Crawford, Diana Pearl

Brands have enlisted Sydney Sweeney to sell everything from jeans to perfume to mayonnaise to soap made out of her own bath water. Now, she’s hoping that she can use her marketing prowess to boost her own brand. Depending on how you measure success, she’s had either a strong or stumbling start.On Tuesday, the “Euphoria” actress announced the launch of her lingerie line, Syrn (a play on the word siren) which as of now is an 11-piece collection of bras, corsets and panties. The brand’s offerings will be divided into four “personas” — seductress, romantic, playful and comfy. The seductress…