Author: Sheena Butler-Young, Mike Sykes
It’s Super Bowl week, and NFL commissioner Roger Goodell is taking an unconventional meeting — a huddle with Abercrombie & Fitch chief executive Fran Horowitz to put the finishing touches on the league’s fashion strategy.Abercrombie’s multiyear partnership, announced last year, has become the cornerstone of a broader push by the NFL to lay claim to the coveted crossroads of fashion and sports. This year’s Super Bowl — by far the most watched broadcast every year — is now the proving ground, showing how far the league has moved beyond jersey and sideline merch and testing whether it can shape culture…