Author: Mimosa Spencer, Robert Williams

PARIS — Kering reported a third year of declining sales, dragged down by flagship label Gucci as the brand prepares to unveil new designer Demna’s creative vision. Sales for the fourth quarter fell 3 percent on a comparable basis, with Gucci down 10 percent — an improvement compared to the brand’s 22 percent drop in the first nine months of the year.“The performance in 2025 does not reflect the group’s true potential,” new chief executive Luca de Meo said in a statement. The former car industry executive, who built a reputation as a corporate turnaround whiz after streamlining product lines…