Author: Haley Crawford, Simone Stern Carbone

When Ariane Goldman founded maternity brand Hatch in 2011, conversations about perinatal wellness were few and far between.“It was taboo to show your belly,” she said. “You weren’t telling your boss you were pregnant until about five or six months in fear of getting fired. The whole conversation has shifted so much in the last 10 years.” Goldman launched her brand with a collection of 10 key maternity clothing items when she couldn’t find a resource to learn what she might need when she herself was pregnant. As she grew the brand, she noticed a similar lack of trusted sources…