Author: Ari Bloom

The fashion industry is standing at a crossroads. Artificial intelligence, promising a once-in-a-generation technology revolution, is emerging against the backdrop of an already turbulent macroeconomic climate, setting the stage for industry upheaval this year.As far as technological disruptions go, this one is announcing itself clearly: AI is already changing how consumers shop for clothes and how fashion businesses operate, from creating marketing imagery to compiling insights for the merchandising team to transforming back-office jobs.This upending, like others before it, will reward leaders who engage early and penalise those who sit on their hands too long. History shows this isn’t a…