Author: BoF Insights, McKinsey & Company

Style-conscious devices equipped with multi-modal AI are set to redefine the wearables landscape in 2026, with smart eyewear emerging as a leading format. The category is projected to exceed $30 billion by 2030, presenting brands with a timely opportunity to partner with technology leaders to unlock high-value consumer use cases and accelerate adoption.Wearables are the fastest-growing accessory categorySales of wearables reached $42 billion in 2025, equating to 230 million units, and while small compared to some other categories, it is set to remain the fastest-growing accessory category to 2028. Smart wearables — devices with voice assistants, messaging and other intelligent…

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