Author: Cathaleen Chen
Prada never set out to use AI in its latest advertising campaign, “I, I, I, I AM… PRADA,” an unsettling but mesmerising set of images conceived with artist Jordan Wolfson that went viral this week. AI was used only in post-production, representatives for Prada told Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.
These days, collaborations are a dime a dozen. For anyone who’s followed fashion for the last decade, tie-ups can feel like little more than two logos slapped on some merch. For everyone else, the constant stream of collabs constitute little less than marketing noise. Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.
The e-commerce giant is betting that a ‘culture of AI’ can solve the mysteries of physical retail and help power its new pricey namesake luxury label.
Saks Global stores are filling back up with bags, jewellery, dresses and other high-end goods. But some brands supplying the luxury retailer say doing so still carries a layer of risk — and that the danger will only grow after Saks emerges from bankruptcy. Hundreds of labels halted shipments to Saks Fifth Avenue even before the department store giant filed for Chapter 11 earlier this year, in some cases citing months of missed or late payments. Nearly 500 brands, including Burberry, Brunello Cucinelli, Brandon Maxwell and Lafayette 148, have resumed shipping to Saks since mid-January, Saks said, releasing inventory receipts…