Author: Ezreen Benissan
Parisian perfume house Maison Crivelli is expanding its presence in Africa. On Wednesday, the buzzy indie brand will host an intimate influencer and celebrity dinner in Lagos, Nigeria to herald its recent rollout in the country. Expanding to Africa was always a key goal, Thibaud Crivelli, the line’s founder and creative director, told The Business of Beauty. “I underestimated how fast the brand would develop for customers [in Africa, but] I saw the potential,” he said.Its Wednesday event is timed to coincide with “Detty December”, a season of festivities across African cities like Accra and Lagos, as diaspora travellers from…
In the coming weeks, West Africa’s Ghana and Nigeria will erupt into celebration as “Detty December” kicks off. The region will see tourism levels spike as many dual-nationals and diasporans return to the continent in time for the season, which lasts from mid-December to mid-January and spans daily events from beach parties that last until sunrise to music festivals featuring international artists. The festivities span far and wide, reaching Côte d’Ivoire, Kenya and South Africa.This season, a similar set of events will unfold, as a wave of big and small global beauty labels — like YSL Beauty from France, Danessa…
Please log in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties. Africa’s fashion industry needs significant investment, a sentiment shared by stakeholders across the continent. Without urgent funding, some promising businesses will be unable to fulfil their potential, and others will simply flounder. One major financial institution stepping in to bridge the gap has drawn both praise and scrutiny after backing a wide range of fashion projects.
LONDON — On Wednesday, British beauty brand Ruka unveiled a new invention it says will revolutionise the world of styling: next-generation lab-grown hair.While many companies — including Ruka — have offered synthetic hair for years, Ruka’s new debut, Synths 2, is a more advanced and sophisticated iteration. Made from collagen protein fibres, and produced in Japan, founder Varaidzo Tendai Moyo says it will provide customers with a safer alternative to other synthetic wigs, weaves and extensions. Moyo said it more closely mirrors the look and feel of human hair, with fewer of the environmental costs or ethical issues associated with…