Author: Hannah Crump

Whether asking for advice on what to wear for a specific occasion or the best silhouette to suit their body type, more customers are turning to AI chatbots for shopping than ever before. While AI-driven traffic is often estimated to account for less than 1 percent of global web visits, traffic from AI chatbots to fashion brands and retailers is growing fast. Referral traffic from AI to US retailers increased 760 percent year on year in November 2025, according to research by Adobe, which also found that shoppers who arrive via AI are more likely to complete a purchase than…