Author: Joan Kennedy

NAPA, CALIFORNIA — On the second day of The Business of Beauty Global Forum, executives, founders and creators driving the industry forward took to the stage to talk about how to move on pace with culture; seizing opportunities among underserved groups, including men and people of colour; and what serving a community looks like in 2025. The talks took place against a backdrop of subdued industry growth. In a strained environment, shoppers are choosier than ever. “Beauty brands are having to work harder than ever to convince shoppers that little luxuries are necessary,” said Priya Rao, executive editor of The…

Not long ago, knowing what was on trend was as easy as consulting a magazine’s “in” and “out” column.It’s not so simple today. A single picture or product can birth a trend online, according to Agustina Panzoni, TikTok trend forecaster and Depop trend specialist. In 2023, Hailey Bieber’s photos of her blue nails and heavily blushed face led to “blueberry milk nails” and “strawberry girl summer,” while a Clare V fish-print shirt and Bottega Veneta’s fish-handle Sardine bag helped fuel summer’s “sardinecore” craze. What’s more, trends move faster than ever, as consumers shift from one “core” to the next within…