Instagram/@bellahadid
Bella Hadid has presented the holiday sets of her Orebella scent collection at Ulta Beauty, featuring a seasonal promotion image originated from her saying that these are “love and all the good energy.” The very well-disposed post of the model and entrepreneur emphasizes the limited edition gift sets, therefore, inciting instant consumer interest and a flow of supportive comments.
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Bella Hadid is nearly giving away the holiday vibe going directly into your cosmetics drawer. The supermodel and Orebella’s creator made known the delightful news that her entire skin perfume line with special holiday sets has landed at Ulta Beauty. ‘Wrapped up in love and and all the good energy,’ she declared, making the launch ‘a little magic for your gifting this season.’ The post, aglow with holiday spirit, is not exactly a corporate advertisement but rather a personal invitation from Hadid herself.
This is a significant day for Orebella, the perfume line that Hadid introduced in early 2021. Retailing in major stores like Ulta is an enormous advancement, and offering holiday gift sets at the same time is, frankly, the perfect timing. Nonetheless, the online reaction shows that it is not merely professional but also personal. The comment section turned into a blend of excitement, admiration for style, and outright love for the 27-year-old tycoon.
The reaction was instantaneous and extremely positive. A user, who was clearly already sampling the product, gave their good opinion about the quality of the gift set with a simple, ‘Can confirm these gift sets are SO good.’ Another said they were ‘Running to @ultabeauty to get these stunning sets!!!!’—a thought that probably many who saw the post shared. Even the official Ulta Beauty account got in on the fun, saying in a playful manner that they were ‘in need of a shopping date with @bellahadid.’
The attention was quickly diverted from the product hype to Bella Hadid. Commenters were simply amazed by her beauty. ‘Red looks so good on you, queen 😍 so proud of ya,’ one person praised the star while another just inquired, ‘Could you be any freaking cuter?’ The fashion side was also getting comments. A comment saying ‘I need ur jeans in every color’ got an informative follow-up from another person telling that they were ‘the Bella’s from @haala_denim,’ showing how Hadid’s influence can shift from perfume to fashion in just a post.
In the comments, there were not only compliments but also a few people raising the issue of her brand’s enormous global potential—or conversely, its current limitations. ‘Bella I really need this in Europe I can’t wait any longer,’ one non-U.S. follower was pleading, thus signaling the urgency and desire for her products outside the American market. The interplay of personal pride and product desire strongly points to the fact that Bella Hadid’s entrance into the beauty industry is operating on a level of her supermodel charisma combined with real consumer trust.
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The launch has unequivocally marked Bella Hadid’s transition from the catwalk to the beauty industry’s top players. With the Orebella brand, she is creating a niche in the already crowded fragrance market, by combining her style and her philosophical approach toward being human. This holiday promotion packed with her signature almost ethereal yet very approachable vibe is not simply about the selling of perfume. It is about creating that ‘good energy’ she talks about as a real and giftable experience. As the holiday season is gearing up to its full swing, Hadid’s holiday offer is already among the most wanted and loved by many gift wish lists. This success follows her father Mohamed Hadid’s birthday celebration which included an Orebella launch. Fans also appreciate intimate moments she shares involving her fragrance. The brand continues to expand, having recently launched five new fragrances for every mood. In a recent cultural celebration, she had a notable doppelganger moment. For those curious about her personal favorites, she has revealed her go-to fragrance in a behind-the-scenes look.
