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Bethenny Frankel has collaborated with Anna Zuckerman on a new haute jewelry line, which has brought together diamond studs. Being the first high-low collaboration, it immediately sparked interest and questions from her followers. Bethenny Frankel almost bursting with excitement over this product video of the pieces, the ex-‘Real Housewives’ star explained, “You never need to wear a pair of fine diamond earrings,” while holding the plush blue velvet box. The earrings, in collaboration with herself and Anna’s Government, have both their names on them.
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Going further, Frankel said that she had insisted on a certain style or appearance of the earrings and described the prongs holding the diamonds in place as a “four-prong basket setting,” which she called a “martini setting” because it looked like a martini glass. “It’s expensive looking,” she said. “I mean, there’s a very big difference in good quality and cheap.” In her captions, she continued with this idea: “Just like diamonds… only better,” emphasizing that the collection was for people who want something chic, smart, and stunning without the price of traditional luxury.
The announcement caused a huge wave of hysteria once people started clamoring for these jewels. “I want a pair. Congratulations Bethany,” a user claimed, sharing the excitement. Another said, “I can’t wait I need them!!!!” with a profusion of exclamation marks driving home the feeling of immediacy.
While his words received a negative response, practical questions of purchase were dominating the comment section. Another inquired, “When will they be available? Love!”; meanwhile, a separate question came through: “How do I buy a pair??” The hype was so strong that many said that they rarely comment, but the product reveal had stirred them to do so.
These humorous commenters then chimed in with the “Give them all away” tone: “Give to everyone lol you mean sell to everyone,” remarked someone, punctuating the comment with “lol.” “They are pretty, where can I buy them?” This was followed by a small spat between commenters, with one shouting in all caps: “GIVE!” Whether it was serious or sarcastic remains to be seen.
Yet these reactions weren’t all solely celebratory. One mentioned the matter from a more skeptical standpoint: “Bethany, those will be too heavy. They won’t stay in your ears. What is the back leg?” Subsequently, another user’s concern followed, wondering would the earrings “just fall fwd & the face of the stone not be seen,” some consumers were beginning to think about the design outside of just the look.
Another shot at the edifice beyond Frankel’s Skinnygirl range into affordable luxury jewelry. Describing the “gorgeous blue velvet” boxes, and elaborating on the “gold plated and crystalline diamond” materials, she means to target clients that appreciate the luxury packaging and quality but with budget in mind. This approach reminds many of North West’s style.
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In other words, packaging definitely scored with diamond alternatives that retain their luxe looks for many followers as a straight marketing angle for the collection. One commenter summed it up quite well: “Bejeweled on a budget and look stunning!” Trisha P was quoted, clapping and with heart-eyed emojis. Instant buzz and consumer interest are on the radar for Frankel’s latest venture, carrying a few practical questions as to product design and availability-willing and able-whether, a sentiment that could apply to her girl dinner creations as well. The launch follows a period of public attention for Frankel, including a notable airport clash and her recent Paris Fashion Week appearance.
