Croissant, an app that shows shoppers the guaranteed resale value it will pay for new items bought from its brand partners once they’re ready to be resold, on Wednesday announced it raised $28 million in fresh funds. The total is split between $14 million in funded proceeds and $14 million in incremental debt capacity, and brings Croissant’s total raised to $52 million. The round was led by fintech platform Portage, which previously provided seed funding in 2023.
Croissant, which was co-founded in 2022 by former investor John Howard, allows users to sell their pre-owned items and gives credits on every purchase to be used on future transactions at its retail partners, which include Nordstrom, Revolve and Mytheresa. Croissant takes a 15 percent cut of each transaction, and sells the pre-owned goods it buys from users on a dedicated storefront and on resale sites like The RealReal, Poshmark and Depop.
Croissant had more than 100,000 users by the end of 2025, the company said.
The startup will use its latest funding to ramp up its customer acquisition strategy. It will also give select brand and retail partners cash up front based on their projected sales volumes on the platform, which will enable Croissant to take a bigger cut of each transaction, Howard told The Business of Fashion.
Croissant is the latest online shopping startup to raise money as investor demand for tech-enabled fashion platforms grows. In January, Phia, a product recommendation app that lets users compare prices across sites for both used and new items, raised a $35 million Series A. That same month, Spangle, which uses generative AI to let brands create personalised product pages for individual shoppers, announced a $15 million Series A.
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Editor’s Note: This story was amended on Feb. 25, 2026, to correct the amount Croissant raised in the new funding round.
