Demi Lovato Sparks Pickle Mania With Jimmy John’s Return

Demi Lovato is officially stepping into her pickle era, and fans are eating it up. The pop superstar has teamed up with Jimmy John’s to bring back the viral Picklewich, the cult-favorite sandwich that sparked a nationwide frenzy last year. Known for her bold comebacks and unapologetic personality, Lovato is the perfect partner for a revival that’s as unexpected as it is iconic. The “Heart Attack” singer stars in a new digital campaign celebrating the return of pickle season, nodding to some of her most unforgettable pop culture moments while hyping the ultimate snack for pickle lovers everywhere. Demi Lovato, who’s long declared her love for all things briny, even naming her dog “Pickles,” brings a cheeky, self-aware energy to the campaign that fans can’t get enough of.

After taking the internet by storm last year, Jimmy John’s Picklewich is back, and this time, it’s bigger than ever. The sandwich, which swaps traditional bread for two giant, crunchy pickles, now comes in six crave-worthy builds: Vito, Turkey, Ham, Roast Beef, Tuna, and Veggie. Each version delivers that signature tangy crunch that sent social media into a frenzy during its original run.

But Jimmy John’s isn’t stopping there.

The chain is tripling down on pickle mania with a trio of pickle-packed products that push the obsession to delicious new heights. Fans can dive into the new Pickle Ranch, a creamy, tangy dipping sauce that adds a briny kick to any sandwich, pair it with the return of Pickle Jimmy Chips, or go all in with the Triple Pickle Meal, a full-blown combo featuring your choice of Picklewich, chips, and Pickle Ranch in one value-packed deal.

“Jimmy John’s fans are freaks for our Jimmy Pickles, and last year, the Picklewich took the internet by storm,” Kate Carpenter, Vice President of Marketing at Jimmy John’s, said. “This year, we wanted to give our devoted pickle fans even more to celebrate.”

To make the comeback even more special, Jimmy John’s is giving JJ Rewards members early access to all things pickle during an exclusive Pickle Freak Weekend from October 24 through October 26. Loyalty members will be the first to sink their teeth into the full pickle lineup before it officially launches nationwide on Monday, October 27.

Carpenter added, “With six Picklewich options, Pickle Ranch, Pickle Jimmy Chips, and the Triple Pickle, we’ve created a pickle-lover’s dream that delivers bold, signature flavors that only Jimmy John’s could deliver.”

Fans who haven’t joined yet can sign up for JJ Rewards online or through the Jimmy John’s app to get in on the action early, because when pickle season hits, you don’t want to be left behind.

For Demi Lovato, the campaign is more than just a quirky food collab because it’s another moment that proves her ability to reinvent herself time and time again. From rock anthems to empowerment ballads, Lovato has never been afraid to lean into what she loves, and this time, that passion just happens to be pickles.

In the playful digital spot, Lovato channels her confidence and humor, celebrating both her own evolution and the sandwich’s return to fame. The video leans into self-aware fun, a perfect pairing for a star who’s built her brand on authenticity and comebacks.

The Picklewich and new pickle-themed menu items will be available for a limited time beginning October 27 at participating Jimmy John’s locations nationwide. Fans can order in-store, online, or through the Jimmy John’s app, but with hype this big, supplies are sure to fly faster than a jar of pickles at a barbecue.

With Demi Lovato leading the charge and pickle fever sweeping the nation once again, Jimmy John’s is proving that lightning can strike twice, especially when it’s briny, crunchy, and bold enough to ditch the bread. The brand’s playful new campaign captures everything fans loved about last year’s Picklewich craze, while doubling down with fresh innovations like Pickle Ranch, Pickle Jimmy Chips, and the over-the-top Triple Pickle Meal.

As pickle lovers gear up for Pickle Freak Weekend and the nationwide relaunch, it’s clear Jimmy John’s isn’t just bringing back a viral hit, but they’re cementing their place as the ultimate destination for anyone who believes you can never have too much pickle.