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Demi Lovato is about to present a collectors’ single edition for their forthcoming album ‘It’s Not That Deep,’ this one with a few quantities of limited posters signed by him/her/them. Internet-wide hype started to erupt as the international fandoms tried to get their hands on such a rare item. This response became an example of how Lovato is genuinely global, and fans wished for inclusive shipping.
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Demi Lovato had just given fans a reason to open their wallets online. The singer had presented an alternate cover for their album, It’s Not That Deep, with an added prominent bonus: a signed poster in the package. It is all one can ask for in a limited edition, really, while Lovato jokingly warned everyone to “Get it while you can!” This stark, moody image of the singer is almost an anti-album cover-thing compared to the original. Now there’s a buzz about it.
The reaction was swift and passionate. Many were frantic, yet a huge edge in the comments was the international access plea. In a comment from Brazil, one user writes, “I’m in love with this alternative cover,” which both encapsulates the admiration for the cool new look and starts the groans of frustration from fans outside the U.S. From Belgium, a follower called out straight to Lovato and their team: “Please remember the lovatic fanbase is stronger worldwide and not just America. Please release signed version of It’s Not That Deep worldwide.”
This was repeated time and again. Another challenged the status quo: “So no international shipping yet?” while a fan from the UK kept it brief with, “babe we need it and signed copies in the uk.” The insistence for worldwide availability was loud and clear, effectively turning the announcement into the stage for fans to air their discontent about logistics. Some comments grew sharper, with one European fan claiming to feel deeply saddened because Europe going ignored made them feel like “nothing.”
it’s not that deep alt cover is here!!! with a signed poster inside 😉 (in limited quantities, get while you can 💋)https://t.co/6dH470NBXC pic.twitter.com/an5k0bQemO
— Demi Lovato (@ddlovato) September 25, 2025
There was balance though, as the pure fun and energy of gushing and channeling turned this frenzy into a hot debate of sad logistics. In this context, one excited guy shouted: “PURCHASED !!! WE NEED A ROUGH TRADE NYC SIGNING,” already dreaming of the next exclusive. A fan ended a strategic statement with a celebratory GIF saying: “Yeyyyy! The advantages of being in the USA.” Praise was direct for the alternate cover itself, too: “You slay! It somehow reminds me of the ‘I love me’ music video!” expressing a connection of new visuals to the golden era in fans’ hearts.
That is not in all comments about signing availability. The roll-out also got some pondering their past purchases. One lamented, “Ma’am if I knew this was coming I would’ve waited instead of getting the OG. I’m gonna get this anyways aren’t I,” underscoring how consuming collector culture can be. A different user reflected on a past incident, expressing reluctance to buy in the official store after one previous order for a signed ‘I Love Me’ single just never arrived and to this day has never been explained. This situation brings to mind Demi Lovato’s pronouns and the importance of clear communication.
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This limited edition alt cover release is a tried-and-true mechanism of modern-day marketing put in place to encourage rapid purchases and reward the most dedicated followers. For Demi Lovato, it garnered buzz and rapid sales. However, the overwhelming response of international Lovatics only highlights a recurring struggle in artist commerce, i.e., the balancing act between exclusive offers and the broader expectations of a worldwide audience. The discussion that erupts from this drop reveals as much about fan desire for connection and inclusion as it does about the product itself. The Lovatics just sent a big, loud message to Lovato’s team. The buzz around this release is reminiscent of the excitement generated by Demi Lovato’s new post showcasing a fast-paced fun vibe. This marketing strategy follows the pattern of teasing a new project to build anticipation.
