Opinions expressed by Entrepreneur contributors are their own.
Key Takeaways
- Most entrepreneurial struggle isn’t about skill. It’s about unfamiliar emotions. Experience matters, not because it makes you smarter, but because it makes difficult situations familiar.
- Emotional rehearsal creates real confidence. Entrepreneurs should visualize and mentally prepare for how challenges will feel before they happen in real-time.
- Confidence comes from recognition. The founders who endure aren’t those who avoid discomfort. They’re the ones who’ve practiced the feelings, rehearsed hard moments and didn’t confuse emotion with danger.
Most of us grew up hearing the same phrase over and over again: Practice makes perfect.
You heard it in sports, music lessons, school and any activity that required repetition. You weren’t expected to be good the first time. Or even the tenth. The assumption was simple: The more you practiced, the more familiar it became — and the better you performed under pressure.
What’s interesting is how that lesson completely disappears when we become entrepreneurs.
Suddenly, we expect ourselves to know how to handle things we’ve never experienced before. We judge ourselves harshly for emotional reactions to situations we’ve never rehearsed. And we mistake discomfort for incompetence.
But the truth is this: Most entrepreneurial struggle isn’t about skill. It’s about unfamiliar emotions.
Experience isn’t just knowledge — it’s emotional memory
When people say someone is “seasoned,” they’re rarely talking about intelligence. They’re talking about exposure.
A seasoned entrepreneur has:
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Seen deals fall apart
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Lived through cash-flow stress
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Been misunderstood publicly
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Had launches flop
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Made decisions that aged poorly
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Carried responsibility longer than felt comfortable
What looks like confidence from the outside is often something much quieter: recognition.
They’ve felt this before. Their nervous system knows the terrain.
That’s why experience matters so much. Not because it makes you smarter — but because it makes situations familiar.
Why “practice makes perfect” worked so well
As kids, practice wasn’t just about improving technique. It was about training our relationship to discomfort.
When you practiced piano or played sports, you learned:
Eventually, those feelings stopped being alarming. You didn’t quit because your fingers hurt or you missed a shot. You expected it.
That expectation created calm.
Entrepreneurship, however, throws people into high-stakes emotional environments with no rehearsal. And then we wonder why founders burn out, freeze or self-sabotage when things get hard.
The missing skill: Emotional rehearsal
We prepare for meetings.
We prepare for launches.
We prepare for strategy.
But we rarely prepare for how something is going to feel.
And that’s where emotional rehearsal comes in.
Joe Dispenza has spoken extensively about the idea that the brain and body do not sharply distinguish between real experiences and vividly imagined ones. When we repeatedly imagine a situation with emotional detail, we begin to train our nervous system to recognize it as known rather than threatening.
This isn’t abstract neuroscience. It’s practical conditioning.
And it shows up everywhere once you notice it.
Learning from the world’s toughest climbs
I was reminded of this concept recently when I watched Alex Honnold’s brutal ascent of Taipei 101.
What stood out wasn’t just the physical preparation; he also talked about the mental preparation.
Before the climb, he rehearsed obsessively:
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How his muscles would burn
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How his breathing would change
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When his mind would want to quit
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What fear would feel like mid-climb
By the time he was actually climbing, nothing surprised him.
The pain wasn’t pleasant — but it was familiar.
And familiarity breeds control.
Entrepreneurship is an emotional endurance sport
Entrepreneurship is not a sprint. It’s not even a marathon. It’s closer to an unpredictable climb where the terrain changes mid-ascent.
At different stages, you encounter entirely new emotional experiences:
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The shock of responsibility when people rely on you for income
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The loneliness of leadership when decisions can’t be crowdsourced
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The vulnerability of visibility as your brand grows
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The pressure of success when expectations rise faster than capacity
None of these emotions means something is wrong. They mean something is new.
The problem is when founders encounter these feelings for the first time in real-time — with real consequences — and interpret them as failure.
Why familiar discomfort is easier than new discomfort
Your nervous system is designed to protect you from novelty. It doesn’t care whether something is objectively dangerous — only whether it’s unfamiliar.
That’s why:
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First-time founders panic more easily
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New levels of success can feel destabilizing
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Growth can trigger anxiety instead of confidence
The emotion itself isn’t the issue. The novelty is.
When you’ve already “been there” emotionally — even in rehearsal — your body responds differently. You stay present instead of reactive. You make decisions instead of freezing.
How entrepreneurs can practice before the moment arrives
Emotional rehearsal isn’t about avoiding difficulty. It’s about normalizing it. Here’s how founders can actually apply this:
1. Rehearse failure, not just success
Visualize what it feels like when something doesn’t work. Sit with the disappointment without spiraling. Practice staying grounded.
2. Practice being misunderstood
Growth often means people project assumptions onto you. Rehearse the discomfort of not correcting the narrative — and surviving anyway.
3. Prepare for the weight of wins
Success brings pressure, scrutiny and expectation. Many founders don’t realize how destabilizing growth can feel until they’re in it.
4. Name emotions before they show up
When you expect fear, it loses power. Anticipation turns panic into information.
5. Train your nervous system, not just your intellect
You don’t need more logic in hard moments. You need emotional familiarity.
Why this creates real confidence
Confidence isn’t bravado. It isn’t loud. It isn’t pretending things don’t affect you.
Real confidence comes from recognition:
“I know this feeling.”
“I’ve survived this before.”
“I don’t need to escape this moment.”
That’s what experience actually gives you — not perfection, but steadiness.
The entrepreneurs who last
The founders who endure aren’t the ones who avoid discomfort. They’re the ones who expected it.
They practiced the feelings.
They rehearsed the hard moments.
They didn’t confuse emotion with danger.
Just like we learned as kids: Practice doesn’t make things painless. It makes them familiar.
And in entrepreneurship, familiarity is often the difference between panic and leadership.
Key Takeaways
- Most entrepreneurial struggle isn’t about skill. It’s about unfamiliar emotions. Experience matters, not because it makes you smarter, but because it makes difficult situations familiar.
- Emotional rehearsal creates real confidence. Entrepreneurs should visualize and mentally prepare for how challenges will feel before they happen in real-time.
- Confidence comes from recognition. The founders who endure aren’t those who avoid discomfort. They’re the ones who’ve practiced the feelings, rehearsed hard moments and didn’t confuse emotion with danger.
Most of us grew up hearing the same phrase over and over again: Practice makes perfect.
You heard it in sports, music lessons, school and any activity that required repetition. You weren’t expected to be good the first time. Or even the tenth. The assumption was simple: The more you practiced, the more familiar it became — and the better you performed under pressure.
