In a world defined by shifting expectations, emerging tools, and evolving audiences, change isn’t a detour — it’s the journey itself.
“Change IS the Destination” will be presented at TravelPress Live! by keynote speaker Adam Reid and will reframe disruption as a creative companion, not a crisis, and explore how industries remain relevant when the environment around them keeps transforming.
Using stories from media, culture, and global storytelling, Reid will offer a grounded, optimistic perspective on adaptability, reminding audiences that those who thrive don’t wait for certainty — they design for motion.
Reid’s question for those attending TravelPress Live! is: “If change is the only constant, how intentionally are you choosing to move forward with it?”
“Right now, expectations are shifting,” Reid continues, “tools are evolving, audiences are fragmenting — but at its core, this industry understands transition better than most. ‘Change IS the Destination’ isn’t about disruption for disruption’s sake. It’s about recognizing that evolution is not something to survive… it’s something to design for.”
TravelPress Live! takes place on June 16 and June 17 at the Evergreen Brick Works in Toronto.
The two-day experience is billed as a curated festival of ideas and connections, bringing together travel advisors, suppliers and industry leaders for learning and collaboration through TED-style talks and immersive and interactive activations.
Adam Reid is the multi-talented founder of ReidFramed Studios — a digital storytelling company that has generated over 5 billion views worldwide.
Reid, who is bilingual (English/French), is a two-time “Entertainer Of The Year” Nominee. With a combined audience of more than 5 million followers, Reid is known for helping organizations navigate change with clarity and confidence.
Follow Adam Reid on social media.
Instagram: @theoriginalreid
LinkedIn: Adam Reid
Facebook: Adam Reid
Visit TravelPressLive.com for more.
