In recent weeks, Google has been busy adding AI features to all of its most popular apps. Following Gmail and Chrome, Maps is now the latest service to get a Gemini makeover, with a redesign of the driving experience headlining the update.
Google is billing the new “Immersive Navigation” mode as the most significant update to driving directions in Maps in about a decade. Now instead of displaying a 2D map of the area around your car, Maps will render the surroundings in 3D. Google believes this transformation will make it easier for drivers to orient themselves, with the new view giving greater depth to nearby landmarks like buildings and overpasses.
Behind the scenes, the company’s Gemini models power the experience, deciding how to render elements to remove distractions. Pulling information from Google’s Street View database and aerial photos, Google says its models are also smart enough to know when to highlight road elements like crosswalks, traffic lights and stop signs to ensure you don’t miss an off ramp or important turn. At the same time, Google has made the voice guidance in Maps sound more natural. For instance, when you’re driving along the highway, looking for where you need to get off, the voice assistant will say something along the lines of “go past this exit and take the next one.” I imagine this will be especially helpful when driving in a foreign country with unfamiliar road names.
The new intelligence Google has built into the redesigned navigation experience extends to alternative routes. Now, when the app suggests taking a different way of getting somewhere, it will detail the associated tradeoffs with that route. For example, it might tell you it might take longer to travel but you’ll encounter less traffic along the way. Before you start your journey, Maps will now also provide a Street View preview of your destination and recommend where to park.
This being a new release in Google’s self-proclaimed Gemini era, the company has naturally found a way to add its chatbot to Maps. Inside the app, you’ll find a new icon labelled Ask Maps. Tap the icon, write a natural language prompt and Gemini will use all the information contained within Maps to craft a response.
Google is pitching the feature as a way to get information no traditional map can provide. For example, you could ask Gemini to find you a place where you can charge your phone and grab a cup of coffee, all without having to wait a long time in line. Google suggests finding the answer to a specific question like that would have previously required sifting through countless reviews. Not so anymore. The results Gemini produces through Ask Maps will contain personalized results based on places you searched for and saved in the past. You can also act on any recommendations Gemini surfaces, making it easy to book restaurants, save locations and more.
Google is starting to roll out the new immersive driving experience today in the US, with availability to expand over the coming months to Android and iOS devices, as well as CarPlay, Android Auto and cars with Google built-in. Ask Maps, meanwhile, is rolling out to Android and iOS devices in the US and India, with desktop support coming soon.
