Heated Rivalry Fleece takes Canada by storm ahead of 2026 Olympics

Province of Canada is a well-known, established, independent Canadian brand, Jacobson emphasizes. While Lululemon would have also had the capacity to develop a version of the fleece jacket in-house, Jacobson notes that the company has had challenges recently, including layoffs at the head office, stocks dropping by 65 per cent since 2023’s record high, another see-through leggings scandal and CEO Calvin McDonald stepping down. “I don’t think that that directly speaks to this moment, but in terms of if they have the capacity, I think that they probably could have done this if the demand was there,” she says, adding that, additionally, taking cues from popular culture isn’t how Olympic gear is usually designed.