Toy Fair 2026 just wrapped earlier this week and while I would have liked to spend even more time there, I have my own kids (and all their toys and trinkets) to look after. That said, there were a ton of cool new products on display at the Javits Center in New York City that set the stage for the rest of the year, so here’s a quick look at some of the most interesting releases from the largest toy show in the Western Hemisphere.
To celebrate the 40th anniversary of Transformers: The Movie, Hasbro is launching an apology tour to make up for traumatizing theatergoers with the death of the most beloved Autobot back in 1986. To kick things off, Hasbro is releasing a handful of new figures alongside re-releases for some popular bots including Astrotrain, Skywarp, Snarl and Shockwave. I want to give a special shout-out to the model for Kranix, which looks incredibly accurate, as if he just leapt off the movie screen. And even though his duck-billed spaceship alt-mode might look a bit awkward, I wouldn’t have it any other way.
The crown jewel of the line might be a near-life-size version of The Matrix of Leadership, which measures more than 15 inches wide and even plays Stan Bush’s iconic song “The Touch” with the push of a button. Unfortunately, the appeal of the Matrix is so powerful that it’s already sold out, including at third-party retailers like Big Bad Toy Store, which thankfully is still taking pre-orders for the rest of the lineup after the initial stock from Hasbro dried up.
A collection of some of the new F1 Hot Wheels cars for 2026. (Sam Rutherford for Engadget)
Hot Wheels has big plans for 2026 including a new line of Pantone-colored cars, Brick Shop models like the Elite Series Aston Martin (which comes with its own 1:64 scale car) and a Monster Truck Mutant Chaos set with actual slime. However, I’d argue the company’s new F1 offerings are the cream of the crop. Not only are there a bunch of incredibly detailed 1:64 scale racecars with metal bodies, real rubber tires and accurate livery for all the big teams, there’s also a new Downhill Circuit Race course that comes with three official vehicles (Mercedes, Haas and Ferrari) featuring multiple levels and the ability to overtake or crash into other cars. If you’re like a lot of Americans who have recently fallen down the F1 rabbit hole due to Netflix’s Drive to Survive, these new officially licensed miniatures are sure to hit the spot.
The first five-pack set of cars is available now, with more arriving later this spring before the Downhill Circuit Race course drives by sometime this fall.
Darth Vader’s TIE fighter is an all-in-one set, which means it comes included with one of Lego’s Smart Bricks, which isn’t true for every kit. (Lego)
We’ve been eagerly awaiting the first batch of playsets featuring Lego’s nifty Smart Brick after it debuted at CES. But now that the company has detailed eight new sets featuring its latest innovation, we’re even more intrigued. For me, the three standout kits are the Millennium Falcon, Luke’s Red Five X-Wing and Darth Vader’s TIE fighter because acting out the Death Star trench run complete with reactive lights and sounds will never get old. I also have a soft spot for the Ewok minifigs that come with the AT-ST set. Alternatively, the Mos Eisley Cantina kit seems like a great way to highlight the smart brick’s ability to play music or kick out some rowdy droids. The one thing to look out for, though, is the tag on the set that says whether it’s Smart Play compatible or if it’s an all-in-one set, because the former will need Smart Bricks from other kits to deliver Lego’s newfound interactivity.
Pre-orders for these are live now, with sets slated to ship on March 1.
All the new K-pop Demon Hunters toys
The HUNTR/X Battle Rumi Deluxe Fashion Doll (right) might be my favorite of the bunch. (Sam Rutherford for Engadget)
Rumi, Mira and Zoey may have been the biggest breakout stars of 2025 and Mattel is looking to keep that momentum going with a ton of new toys and figures for everyone’s favorite demon hunters. There are three new singing dolls that can belt out the trio’s hit “Golden” at the touch of a button and a deluxe figure of Rumi complete with her Four Tiger Sword. There are also a ton of other dolls and miniatures showcasing HUNTR/X, the Saja Boys and more. The one downside is that these products aren’t coming out until the fall, so you’ll have to tide yourself over with other K-pop-themed products for now.
If Rosalina isn’t careful, Yoshi will become the biggest draw of the new Mario movie. (Spin Masters)
Yoshi seems poised to steal the spotlight from Rosalina in the upcoming Super Mario Galaxy Movie and this release from Spin Masters is only reinforcing the lovable green dino’s aura. From inside his shell, Yoshi can burst out with his signature yell. After that, you can pat his nose to make his eyes light up or get him to rock when he’s really happy. But if you want one, you’re going to have to be vigilant. Pre-orders are already sold out, so you’ll need to keep a close eye on retailers like Walmart when he officially goes on sale on February 20.
Not only do the SolarFlowers look great, they’re educational too. (Thames & Kosmos)
Technically, these went on sale last month, but Thames & Kosmos’ SolarFlowers caught my eye again at Toy Fair due to their combination of art and science. Available in four different styles, each kit features a model that you can build yourself or with your kids (recommended age 8+) that turns into a lasting showpiece. After putting the kinetic sculpture together, you can connect the included solar panel to bring the whole kit to life (no batteries required) and make the flowers spin for perpetual entertainment.
Upcoming Masters of the Universe figures
Some upcoming figures from Mattel’s line of Masters of the Universe figures. (Sam Rutherford for Engadget)
As someone who grew up during the 80s and 90s, I’m trying to be optimistic about He-Man’s return to the big screen later this summer and Mattel’s new line of figures is certainly helping. To help prime people for the movie, there’s a big range of upcoming toys highlighting He-Man, Skeletor, Battle Cat and more, all of which I would have absolutely loved as a kid. Those will be available later this spring.
Just look how cute these are. (Sam Rutherford for Engadget)
It’s hard to gauge the excitement of toys aimed at one-year-olds when they can’t read or get into Toy Fair. But as the parent of a toddler, I adore the partnership between Fisher-Price and Nintendo that has resulted in a line of Mario-themed Little People. All the big names are here, including Peach, Luigi and Bowser and there’s even a couple of super cute playsets to go with them. But perhaps the best part is that a six-pack of figures and Bower’s Airship costs under $25, which means your kid could be in for hours of fun without you spending a ton of money.
