“If you can keep your head when all about you are losing theirs and blaming it on you, yours is the world, and everything that’s in it.”
—Rudyard Kipling
Right now, CEOs are confronting a grim reality. The global trade system that has underpinned business planning is unravelling. Ships pile up in harbor, supply chains that have taken years to build are being undermined, and the diplomatic relations that hold world trade together are fraying.
The most destabilizing feature of our current situation is the uncertainty it breeds about the future. If leaders could reliably predict the next catastrophe, at least they could plan and prepare for it. But right now, the ground rules of global commerce (and global politics, but that is a separate story) are being rewritten in real time, and nobody can say where the next chapter will lead us.
The natural human response to this kind of uncertainty is twofold. We try to reduce it and we try to control it. This kind of response is very understandable. There may even be an evolutionary element that makes it natural. However, it is also precisely the wrong mindset for businesses that want to thrive in the midst of this chaos.
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The Certainty Trap
When the world becomes volatile and mysterious, we search desperately for information, for someone who can tell us what is coming. And while we’re doing that, we plan and plan and plan, as though by planning the future we can master it.
This behavior might look like diligent and responsible leadership. Yet the mindset that accompanies it is often anything but. The desire to do something . . . anything . . . to feel a sense of control over the situation comes from an absence of composure. It also often reflects an unrealistic view about the world. Sometimes, there is nothing we can do to turn disorder into order. A refusal to accept these very real limits can lead businesses into a variety of forms of self-harm.
The leader who can’t sit with not knowing will do almost anything to make the discomfort of uncertainty go away. They will commit to a plan not because it is the best option, but because having a plan feels better than having a question. And this then locks the organization prematurely into a position that will be hard to change. Options that were open are now closed off. Resources that could have been spread across multiple bets are concentrated in one place.
The leaders who navigate chaos effectively do something rather different. Instead of seeking certainty where there is none, they tolerate the discomfort. They stay in the space of not knowing without rushing to fill it. This is not a form of passivity and it is not indifference—it is the type of composure that is a precondition for surviving a world that is turned upside down anew each and every day.
Calm is a Competitive Advantage
In a crisis, your workforce is afraid. They’re reading the same headlines you are. They’re wondering whether their roles will exist next quarter, whether the company will pivot in a direction that leaves them behind, and whether anyone at the top actually knows what’s going on. They are looking to leadership for a signal.
A leader who is visibly emotional and reactive—lurching between strategies, radiating anxiety in every town hall—doesn’t just make bad decisions. They make it impossible for anyone else to make good ones. Anxiety spirals. People stop raising problems because the boss can’t handle more bad news. They stop proposing ideas because the strategic direction changes weekly. And then they disengage and start updating their resumes.
The composed leader has a different effect. They do not pretend everything is fine—composure does not mean lying about reality. Instead, they acknowledge that things aren’t fine and that the future is uncertain—and then they show that uncertainty can be faced without panic. This allows them to see clearly and act effectively, and their steadiness also helps their people stay focused and think clearly. Rather than serving as the catalyst for an organizational anxiety spiral, the composed leader helps generate a competence spiral instead.
The advantage that composure delivers isn’t just about providing a model for your team. It is also strategic. The reactive leader overreacts to noise and is unable to stay the course. The result is resources wasted on half-executed pivots and initiatives launched and abandoned before they can deliver. The composed leader, by contrast, can absorb bad news without treating it as an emergency and can hold a strategic position long enough to know whether it is working.
In volatile environments, the ability to not react is just as, if not more, important than the ability to act quickly. This is counter-intuitive for a business world that has a striking bias towards action, but it is essential for leaders to learn this truth, as the future of their business may depend on it.
Composure in Practice
Here are three ways to bring composure into your leadership.
1. Start with yourself
Knowing that composure matters is one thing. Actually cultivating it is another — and like any meaningful capability, it requires deliberate practice. Composure isn’t only a skill directed outward; it is, first and fundamentally, an inward discipline. A mindful organization requires a mindful leader: someone who manages stress, reframes risk, and fosters the creativity and clarity that crises demand.
The good news is that cultivating inner composure doesn’t require a meditation retreat. Here is a simple technique you can practice at any point in the working day:
- S — Stop what you’re doing, if only for a moment.
- T — Take a breath, slowly and completely.
- O — Observe how you feel. What are you thinking about right now, at this very moment in time?
- P — Proceed. Return to what you were doing—but take notice. Do you feel refreshed? Can you see what you were doing from a different perspective?
There is nothing complex about this technique, but that is precisely the point. It brings your conscious attention back to the present, giving you the chance to choose your response rather than simply react—and interrupting the fight-or-flight shortcuts that evolved for physical danger, not the pressures of leadership.
2. Don’t plan—create options instead
In stable environments, leaders build plans—and in volatile environments, fixed plans can become liabilities. The alternative is to create options—to spread risk across multiple initiatives and to keep several paths open rather than committing prematurely to one.
In practice, this means building and maintaining a diversified portfolio of initiatives—quick wins that generate immediate returns and fund the longer plays, medium-risk bets that deliver value over 12 to 18 months, and moonshots that could transform the business. Crucially, when one bet fails or the world shifts, the portfolio absorbs the shock. The organization survives because it wasn’t dependent on a single outcome.
But running a portfolio is emotionally demanding. You’re funding things that might fail. You’re watching a competitor go all-in on one bet and wondering if they’re right. Anxious leaders can’t tolerate that ambiguity. They collapse the portfolio into a single bet at the first moment of pressure, because committing feels like control, even when it’s reckless.
Composure is what allows a leader to resist that impulse—to hold the portfolio together long enough to see which bets will actually be rewarded by an uncertain world.
3. Bring your people into the process
One of the most common failures of leadership in crisis is the retreat into isolation. Under pressure, leaders narrow their circle, make decisions behind closed doors, and then announce the outcome to an organization that had no part in shaping it.
Collaboration is slow and messy, full of competing perspectives that make the path forward less clear, not more. It takes composure to tolerate that mess. But the mess is where the value is. People who helped shape the response are already prepared to execute it. Diverse perspectives surface risks that no single leader can see. And the cultural readiness that organizations need to navigate rapid change doesn’t happen after the strategy is set—it happens during the process of setting it.
Keeping people close also means keeping them informed. In uncertain environments, silence is toxic—when people don’t hear from leadership, they fill the vacuum with worst-case assumptions. The composed leader resists the twin temptations of going quiet or manufacturing false certainty. Instead, they share what they know, acknowledge what they don’t, and describe the process by which decisions will be made. Simply saying “I don’t know, but here is how we will find out” is not a weakness. In a storm, it is exactly what people need to hear.
The Leadership the Moment Demands
Composure is not the absence of urgency. It is the foundation on which effective urgency is built. And this moment demands leaders who are composed—leaders who can hold steady when nobody knows what’s coming, who can keep their head when everyone around them is losing theirs.
It’s quite simple, really. The most powerful thing a leader can do in a storm is to stay calm—and then get to work.
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