Humble Games’ library has returned home, so to speak. Indie publisher Good Games Group (GGG), led by former Humble leaders, has acquired the full back catalog of over 50 Humble Games titles from Ziff Davis. Alongside the purchase, GGG has rebranded to Balor Games, positioning itself as a force in “triple-I” gaming.
“For the developers we have worked with over the years, this moment is a reunion,” Balor Games CEO Alan Patmore wrote in a statement. “[It has] the same leadership and the same commitment to thoughtful publishing remain in place. What changes is our scale and our focus. Balor Games is built for inventors and backed by believers. To that end, it exists to be a seal of quality for independent games.”
The Humble Games lineup includes (among others) Slay the Spire, A Hat in Time, SIGNALIS, Forager, Coral Island, Monaco and Wizard of Legend. Separate from the Humble transaction, Balor also bought the complete catalog of Firestoke Games (which shut down last August) and publishing rights to Fights in Tight Spaces. In total, the young studio now owns the publishing rights to over 60 indie titles.
Humble Games is separate from the Humble Bundle storefront. The latter is still owned by Ziff Davis.
Alan Patmore (l) and Mark Nash (Balor Games)
The seemingly happy ending comes after quite the rocky road. In July 2024, Ziff Davis laid off all 36 employees of Humble Games. But later that year, Humble Games’ former leaders (Patmore and Mark Nash) formed GGG and cut a deal to help manage their old studio’s back catalog. Now, with Ziff Davis in a selling mood, that library is back in Patmore and Nash’s hands. Balor Games, it is.
The pair view the newly anointed Balor as a developer-friendly publishing house. As for its name, Balor is a supernatural being in Irish mythology. It’s sometimes depicted as having three eyes. Triple-eye, triple-I… Clever devils!
The triple-I moniker is a more recent addition to the gaming lexicon. It typically means something defined by indie creativity and passion — with a budget far less than AAA but more than a tiny two-person passion project. (Balor says it’s about “high-quality, impactful games.”) You wouldn’t be blamed for wondering how that’s different from AA. But the slant here is to define the genre less by budget and more by “indie” intangibles.
Nash detailed the company’s vision in an interview with GamesIndustry.biz (which, curiously, is a Ziff Davis property). “We felt that what’s becoming more and more critical is that as game development becomes more diverse, more complicated, and expectations continue to rise, we feel it’s important that a publisher can match the needs of each individual project,” Nash said. “We are spending a considerable amount of time with anyone we are partnering with, figuring out what they need specifically.”
