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LeAnn Rimes has launched a new candle with the scent of winter ‘The Altar’, which is her own candle that promises emotional freedom. The whole idea of the product is based on the 396Hz sound frequency that aims at letting go of the emotional baggage, and superimposing is Rimes, who shared it with her colleagues.
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As a businesswoman and country music star, LeAnn Rimes is encouraging her customers through her new candle to take a time out for silence and meditation. The singer who has won Grammy awards came up with her new seasonal candle ‘The Altar’ and branded it a “winter blend of woods + botanicals.” However, it is not only a wonderful aromatic home accessory. Rimes said that the candle is “charged with 396hz,” which has become well known in complementary medicine for helping people to “let go + settle in.” In a promotional video for the product, Rimes is heard very softly singing verses that refer to the candle’s purpose, which are about offering one’s heart, fears, and even pain at an altar. The very intimate and secretive way of handling the product is indeed a manifestation of the concern that she claims goes into every item. Rimes expressed, “Made with so much love.” “I am so excited for you to have it,” she added.
Her notification was quickly acknowledged by her followers, a significant number of whom belong to the category of her admirers who are already excited about candles. One longtime customer said, “These are the best. I order them over and over,” indicating that they had already set aside quite a few for Christmas giving back in September. Another customer appreciated the unique individual touch of craftsmanship, which is the hallmark of Rimes’s products. He or she remarked, “The fact that these are hand-made by you guys is awesome! Instead of just a factory producing them en masse, you have each candle being made by hand with love and care, and that is the best way to go.” The unique combination of high-profile star personal touch and the mass market approach is so powerful that it yields a product that very much feels like the artist herself.
The frequency infusion, which is the most distinctive feature, was the subject of a large number of comments, which were mainly positive as it was considered the major selling point. “Beautiful and you are infusing them with a beautiful frequency……what else can we ask for,” was one of the comments made by one of the people. Spirituality was the aspect that the second person focused on when he or she said, “In perfect timing for letting go with the final full moon coming up this week. Love this.” The third person, however, was purely curious and simply asked, “How do you infuse a candle with frequency?” The question shows the overlap between the mystique of wellness and a real product, which is very characteristic of the modern self-care market.
Praise and excitement were abundant, yet at the same time a humorous, craft-oriented piece of advice appeared. Apparently a user who is also a candle-maker advised the fellow maker saying, “Get a metal pancake funnel on amazon for your pours. It’s a game-changer. I’ll send you a link.” The comment bears witness to the existence of a community of creators who can empathize with Rimes when she has to let go of her handmade candles. So, even though most of the replies were praises for the artist’s new product, there was also a long request from charity asking for support that showed the other way—how diverse the people can be on a celebrity’s platform.
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LeAnn Rimes while pursuing her music career has also been gradually penetrating the lifestyle space and occasionally sharing her mental and physical wellness journeys. The candle launch is one such way to present to the fans the ideal home atmosphere that is a part of her philosophy, the ‘peaceful-intentional’ atmosphere at home being one of her philosophies. The careful selection, from the fragrance to the presumed energetic traits, denotes a very personal project devoted to the practice of mindfulness as the year comes to an end. The warm reception indicates that the audience is already eager to light that wick and receive the energy that comes with it. Her recent red carpet encounters at awards shows have also been a topic of discussion. Fans have followed her personal life as well, including her marriage to Eddie Cibrian, with whom she shared a heartfelt Thanksgiving message and family photo. Additionally, she has teased an epic fall finale for her show.
